ABC children's shoes share the first place in the market for four consecutive years

The ABC brand has won the No. 1 overall share of China's children's footwear market for four consecutive years

It is reported that this data comes from the special statistical survey conducted by the China National Business Information Center on 2012 national commodity sales of more than 5,000 large-scale retail enterprises. Previously, the ABC brand has been ranked first in China's children's shoes market for the third consecutive year in 2009-2011, and the top ten in China's children's wear market share; and it has won the 2012 Forbes China's most potential non-listed company, China's 500 most valuable Brand and a series of honors.

The ABC brand uses a strength of four years to interpret the growth legend of an industry. Over the past few years, ABC has quickly become the industry's leading brand with the introduction and implementation of the brand "quick strategy." While pursuing rapid development, ABC also continuously enhances its operational capabilities and fulfills its social responsibilities. In 2012, it was a relatively difficult year for the economic downturn and the shoe and clothing industry to develop. However, it was a year in which ABC had grown in a contrarian fashion. In 2012, ABC added and reorganized hundreds of fourth-generation new terminal image stores, including a large number of large-scale, well-positioned, good-looking, full-product, and strong-experienced large stores and banner stores. At the same time, efforts were made to build the ABC brand terminal profit system, which promoted the rapid growth of the ABC brand. In terms of brand promotion, the ABC industry pioneered the “double-sided tape” communication strategy and launched a new advertising delivery method. Through the launch of Anhui TV, CCTV children and other advantageous media resources, the two groups achieved a two-way communication between the child group and the mother group to further improve ABC. The brand's popularity.

For the first time in four consecutive years, ABC has been reunited with children's shoes for the first time. It has also fully demonstrated the market's full recognition and high appraisal of ABC products. The ABC brand's image of "children's shoes first" has deeply rooted in the hearts of consumers. As a leader in the children's shoes and clothing industry, ABC has been bravely undertaking social responsibility for many years. It has been committed to helping the healthy growth of children and adolescents in China. It has donated millions of dollars through charity organizations such as the China Children and Teenagers Foundation and China Charity Association. For the burned children, Xinjiang, Guizhou, Shanxi, Inner Mongolia, Jiangxi, Yunnan, Yushu and other places of poor children to bring spiritual and material care. In the relative absence of corporate public welfare and social responsibility, the persistence and adherence to public interest will undoubtedly play a positive role in promoting the development of the ABC brand.

For four consecutive years, China’s children’s footwear market has the highest market share. It is a stage and a starting point for ABC. However, it is undeniable that the development of ABC has become a classic banner for China’s children’s shoes and clothing industry under the concept of “because of love”. With its value system that cannot be imitated, it has achieved the myth of the Chinese children's shoes and apparel industry. Today, ABC is still continuing its unfinished brand road and sticking to its dream of “bringing the world’s children’s shoes and apparel industry to China”, we have reason to believe that it will bring more exciting future.