Adidas Enters Shanghai International Finance Center with New Series

Adidas enters Shanghai International Finance Center Mall

Adidas Shanghai IFC Center Classic Series Product Area

Adidas, the world's leading sports brand, announced that it will enter the Shanghai International Finance Center (IFC) in Lujiazui Central Business District, Pudong, Shanghai. Today, Adidas Brand Stores, located on the ground floor of the IFC Centre mall, officially opened. The shop covers an area of ​​550 square meters and operates the sports performance series (Originals) of the Adidas brand.

Adidas Sports Performance Series offers more than 8 categories of professional sports products

Talking about choosing to enter the Shanghai International Financial Center shopping mall, Mr. Gao Jiali, Senior Vice President of Sales and Marketing of Adidas Greater China, said, “IFC, as the top shopping mall in Shanghai, brings together many international high-end brands and creates a comfortable and noble one for consumers. A one-stop shopping environment Adidas chose to enter the Shanghai International Finance Center, which is to take advantage of its unique advantages, and hopes to provide unique shopping pleasure to consumers who love sports.”

Following the classic three-stripes style, the overall design of Adidas Shanghai IFC is based on black, white, and grey colors. It is simple, elegant, spacious and bright. The display of scattered products and rich and harmonious colors create a more consistent image. A delightful shopping environment. It is worth mentioning that the store also has a digital product interactive area where consumers can learn product technology information and fashion trends through interactive screens.