Casual wear brands become future retail owners

China's market economy started late, and the form of chain sales has only appeared in recent years, but it has made great progress after more than 10 years of development. According to the data released by the 3rd China Chain Industry Conference in Shanghai, it can be seen that the national chain business Regardless of sales, number of companies, and number of stores, the growth rate was very significant. By the year 2000, the number of chain stores and stores had increased by more than seven times in five years, while sales in the year 2000 had been in 1995. More than ten times. This shows that the annual growth rate of sales in the chain industry is far higher than the total retail sales of the entire society. In another aspect, the form of chain sales has also become an important way to promote the mutual penetration of capital in the manufacturing and retail industries. The manufacturing industry develops chain stores based on corporate brands, and promotes sales growth while promoting corporate branding. And form a new sales channel - chain operations; the retail industry will be the development of professional chain stores, attracting domestic and foreign well-known brand manufacturers to cooperate with them to achieve a win-win situation. The mutual infiltration of commercial capital promotes the sound development of chain operations, and having a sound sales network will become an intangible asset of a chain operation company, and even be seen as an investment means to develop. In summary, the chain operation will become the main sales channel for the brand retail industry in the future.

At present, various types of casual clothing stores emerge in an endless stream, and an increasing number of storefront forms and display effects play a different role in promoting apparel sales. Casual clothing stores not only become places for clothing sales, but also become important ways for various types of leisure brands to display their images. The leisure clothing store has become the consumer group, especially young people, the preferred place for shopping, providing young people with an interactive space for capturing fashion information and pursuing individuality. "Commercial construction sites are not merely the last ring of distribution machinery, ie, the space for sales, but also the living space for consumers."

At present, the common feature of domestic and foreign clothing brands is that the origin of the clothing brands is the same as that of the mainland manufacturers. The types and styles of clothing also tend to be consistent. Under such circumstances, it is more important to differentiate the brand image of the brand and improve the shopping environment. Therefore, the success of the design of casual clothing brand stores is also very important. The store design not only reflects the development strategy of the brand strategy, interprets the latest fashion ideas, leads the fashion trends, but also highlights the characteristics of each brand and becomes an important part of the brand's intangible assets. At the same time, the display design of casual apparel brands is the leading part of leading apparel display and development. The latest and stylish design elements will be embodied and applied in the design of such stores. However, the design and research of this kind of casual clothing brand store in China is still relatively fragmented and lagging behind. At present, the new design concept is also lack of research and summary, which is very unfavorable for the development of casual clothing store design.