China and South Korea's garment industry "commercial time difference"

The closest straight line distance between China and South Korea's Seoul port portal, Incheon, is only 340 kilometers, and the time difference is only one hour. However, when reporters stood in this completely unfamiliar environment in Seoul, they clearly saw the huge “commercial jet lag” that separated the development of the clothing industry in the two countries.

In the “chain competition” era, the Dongdaemun shopping district in Seoul, South Korea, is the starting point for this industry observation.

Jindu Yan and his wife jointly ran a 3m2 garment stall at Dongdaemun Market. He was responsible for the development of the market. His wife was responsible for the design of clothing. The couple led 9 employees to create a turnover of 30 billion won a year, together with 180 million yuan. ***.

More than 100,000 employees in 37 large-scale wholesale and retail markets in the Dongdaemun shopping district have created more than US$4 billion worth of value each year. Like Jindu’s couples, their success is inseparable from garments. Rapid production and circulation.

There was a report in the “Korean Daily” once that a Japanese businessman arrived at the Dongdaemun shopping district and placed an order until the final product was placed on the shelf, which took less than two days. According to a reporter from the China Economic Times in an interview with Dongdaemun merchants, it has been a few years ago that the Japanese merchants have been doing business. Now, generally speaking, dealers select models and place orders for the factory. This process requires only 20 Hours, customers can receive goods.

This has to let ZARA, a well-known Spanish clothing brand known for its rapid response to the fashion industry, be stunned. Even ZARA will need at least 15 days from the design concept to the final product.

Whether it is in the global clothing industry benchmarking company ZARA, or Dongdaemun, a fashion business district in the civilized world, the most crucial factor in its success is the linking and management of the industrial chain.

In Dongdaemun, a group of factories and companies engaged in fabrics, clothing accessories, production and processing, product planning and design, and circulation are gathered in a square kilometer area, running through the upstream to downstream of the industrial chain and each link in the industry chain. The manpower and material resources required can all be found here, which will enable Dongdamen Business District to meet the needs of consumers at the fastest speed in the shortest time possible.

Commercial real estate operations expert Huang Bo-Xiao told the China Economic Times reporter: “The success of Dongdaemun's entire business district lies in the formation of 'market industrialization' and an indispensable part of the upstream and downstream apparel industry.”

Huang Bo-effect believes: "The wholesale market is like a porter. The two ends of the pole are the manufacturing and distribution industries. The wholesale market can be successful in bringing about both ends."

It is understood that Huang Bo-Qiao is operating a real estate project in Jilin Province - Pacific Place, that is, his understanding of Dongdaemun's business model, he would copy the Dongdaemun business model to this commercial real estate project. At present, the sales of 2,000 shops are nearing completion. Just after the Spring Festival this year, Huang Bo-Xiao took business charter flights to Dongdaemun for business negotiations, and signed a 50 billion won export contract.

In fact, most of the brand's creation is based on the brand effect of industrial clusters. It is because of the British wool fabrics, Italian craftsmanship, and French design that it provided "fertile ground" for the emergence of big European costumes.

The distance between OEM and OBM is far from the OEM's Chinese clothing (000902) industry. In the past 20 years, they have supported many people. However, it can be said that “there is nothing but Xiao He, and the loss is also Xiao He”, and the meager profits of low-end manufacturing are oppressed by garment manufacturers. Oxygen becomes thinner and thinner.

However, from the OEM to the ODM, from the low-end manufacturing to the luxury OEM, the good days of the clothing companies did not last a few days.

"I have been doing luxury goods for more than 10 years. After the financial crisis, I went bankrupt. I used to do OEMs. In order to get orders, I bought equipment and built factories so that I can get big orders. As a result, orders have been reduced, equipment has become idle, and employees’ wages have been rising. It quickly became unusable. After losing out on assets, I just understood that the media is always saying that these processing companies have gone bankrupt and helped us solve problems. The problem is, in fact, getting money is not the most crucial thing. The adjustment of the industrial structure is fundamental.” One sand owner who once founded a medium-sized foundry in Zhejiang told the reporter about the troubles of the foundry.

Adjustment of trade structure, a large number of OEM, ODM-based companies have turned to the domestic demand market, the channel change in the apparel industry is frequently staged. On the one hand, “traditional manufacturing companies control the circulation area through capital operations” has gradually become a trend; on the other hand, a large number of “light assets” and “quick response” business models and emerging channels have emerged one after another. In the business model of "shaking and killing" and "stick killing", who can truly stand the test?

Once again, China's garment industry faces collective anxiety. Not that companies do not want to build brands, but many companies do not know how to build a brand, so the opportunity cost of brand building has been pushed up.

Both China and South Korea have world-class standards in apparel manufacturing. But why Korean clothing brands will be recognized and concerned by other countries in the world.

This is not only a matter of production process, but more importantly, there is a great difference in the design and aesthetic and application of color. Some people vividly compared the pattern of China's garment industry to “shuttle”, which is a structure with “large middle and small ends”. “Two ends” refer to the design and development of the previous period and the packaging retail of the later period.

The clothing market in Dongdaemun, South Korea, is famous for its fashion design. At home, 70%-80% are designer brands, and almost 70% are directly operated stores. They value design very much.

As a trader at Pacific Place, Huang Boxiao realized the importance of design as early as the concept of operational philosophy. He told this reporter: “At present, Pacific Place has signed an agreement with the Korean Fashion Designers Association and Dongdaemun Fashion Tourism Zone to create an agreement. The China-Korea Fashion Design and Design Center will select more than 30 South Korean outstanding designers and specialize in costume design studios. At the same time, Pacific Place and Jilin University, Jilin Normal University and other famous colleges and universities will jointly run school to cultivate designer talents. ”

It is undeniable that the layout of Pacific Place in the market has demonstrated the dominance of a century-old enterprise from the very beginning.

As Huang Bo-Qi believes, "The stones of other mountains can be used to attack jade." As early as 2001, 126 stores in Dongdaemun Garment Market in South Korea had already entered the Asia-Pacific Trade Center in Suminoe, Osaka, Japan, selling women's Casual Wear and accessories in only 2,600 square meters of venues, which created 2.4 billion days in the opening year. Yuan sales performance.

Towel Material: 100% Cotton or Micorfiber
Weight: 300gsm-800gsm or customized
Size: 35*35cm, 40*75cm, 45*75cm, 70*140 cm, 75*150c90*180cm, 120*60cm  or customized
Designs: more than 100 designs available, customized design available
Printing: double printed, reactive printed, pigment printing, digital printing 
Use: Airplane, Gift, Home,  Sports, Sand Beach, Pool Swimming, Triathlon and Yoga Exercise,  Mat, car washing, hotel etc.
Feature: Eco-friendly, Soft Comfortable/No fading/Quick dry  

Cotton Towel

Cotton Towel,100% Cotton Towel,100% Cotton Bath Towel,Cotton Sport Towel

Hebei Friend Co.,ltd ,