Finding Eight Methods for Target Customers in Liubian Industry through Internet

For foreign trade salespeople who have just contacted the weaving crafts export industry, 80% of the failures come from the positioning of “consumer groups” and the search for potential customers is not in place. The positioning of customers is not accurate, the target consumer groups are not clear, and the chance of success is very small. It is often said that "choose wrong, hard work". We are looking for more than simple customer information such as customer lists and contact information. More often we search for qualified potential customers. This requires us to fully grasp the following major methods for finding potential target customers.

1, industry B2B website search method There are a lot of integrated B2B websites, these are integrated industries, but if your product range is limited to a certain industry, there is no need to do these integrated types of e-commerce platform, You can choose vertical industry B2B website to do, for example, the company is specialized in building materials, you can simply on the building materials industry B2B website to promote their products, such as building materials network, if you are specialized in weaving crafts industry, You can choose the weaving industry B2B website, suppliers can also find more weaving craft buyers here.

2. The method of customer data collation essentially belongs to the “data search and search method”, the existing customers, the companies that have contacted the companies, the participants of the enterprises holding activities (such as public relations and market surveys), and their information. All data should be well handled and preserved. Accumulation of these materials to a certain extent is a matter of wealth, consulting, and law-finding organizations, in particular industry organizations, technical service organizations, and consulting organizations. They often have a lot of Customer information and resources, as well as related industry and market information, is not only an effective way to find customers through consulting, but sometimes they can also obtain the services, help and support of these organizations, such as customer contact, introduction, market access proposal, etc. .

4, commissioned assistant search method This method is used more often in foreign countries, usually the salesman in their own business areas or customer groups, commissioned by a specific person to collect information for themselves, understand the relevant customers and markets, regional Intelligence information and so on, this advantage is like Hong Kong’s use of “information workers”, and domestic companies, as well as sales personnel, are among the middlemen of the company and entrust relevant personnel to provide some products or sales regularly or irregularly. information.

5. Materials used for data search and search The information frequently used by salesmen includes: information provided by relevant government departments, materials of relevant industries and associations, statistics of countries and regions, corporate yellow pages, industrial and business directory and product catalog, television, newspapers, magazines , Internet and other mass media, news released by customers, product introductions, internal publications, etc.

6. Introduce the business counselor and representative office of the business counselor, agency, or foreign embassies and consulates in China that are entrusted with by the law-finding companies, and various domestic and foreign chambers of commerce (such as the China Chamber of Commerce for Import and Export of Textiles, etc.) Banks and companies with whom I have business relationships introduce clients;

The clerk can find customers through the direct introduction of other people or information provided by the clerk. They can communicate with the clerk through acquaintances, friends, and other social relations, and can also be introduced by the company's partners, customers, etc. The main methods include telephone introduction and oral introduction. , letter introduction, business card introduction, word of mouth effect and so on.

7. The basic steps for this method of advertising search are: (1) to send advertisements to target customers; (2) to attract customers to carry out business activities or receive feedback to carry out activities. For example, an advertisement for a weight-reducing device is sent through the media, and its functions, purchase methods, locations, agents, and distribution methods are introduced, and then activities are carried out in the target area. This method is more suitable for companies like Haier and Lenovo.

8. Trade Fair Law Search There are many trade fairs in the international and domestic markets every year, such as the Canton Fair, the Hi-tech Fair, the Small and Medium Business Fair, etc. The Fair not only realizes transactions, but more importantly seeks customers, contacts feelings, and communicates understanding. Entering "trade fairs" or "exhibitions" in the online search engine can bring forth many international and domestic exhibitions.