How to become a regular winner in sales?

[China Glass Network] For sales people, sales is a battle, then how to become a regular winner in sales, become a winning sales, understanding of their products, preparation for sales, is better sales arms.

As the saying goes, knowing oneself and knowing each other can only be a battle.

Mao Zedong once said such a sentence: Do not fight unprepared. Only when you are well prepared in advance can you win.

For those who are engaged in sales, they can't play the "unprepared shackles". Only by "knowing oneself and knowing each other" can they achieve "very good battles" and achieve good results.

So what is "knowing ourselves and knowing each other"? "Friends" is to have a thorough understanding of their products, to be able to answer customer inquiries, so that customers can have a general understanding of our products.

If a salesperson doesn't know anything about his product, how can he impress customers?

Once, my wife and I saw a soap-like thing in a shopping mall. There was also a zodiac shape woven with wool. It was very cute, and it suddenly aroused the lady’s strong interest. She asked the salesperson what is this thing for? The salesperson hesitated a moment and replied that it was used for hand washing. It seems that I still blame my wife for not knowing how to wash her hands with soap.

At this time, a young lady next to the salesperson corrected the words of the salesperson, saying that it was not soap, not for washing hands, but for hanging in the bathroom or hanging elsewhere, using water vapor to slowly evaporate it. Thereby the effect of purifying the air.

A word made my wife very "depressed". I was very interested in this thing. I ended up with a salesperson who didn't know how to read it. I lost interest and turned away. Later I bought several packages in another mall.

The salesperson lost a good sales opportunity because he didn't have enough knowledge of the products he was selling.

A salesperson first needs to know his product knowledge and be familiar with the performance of the product. The knowledge of goods includes the origin of goods, the manufacturing process of goods, the manufacturing methods of goods, the maintenance methods of goods, and the advantages and disadvantages compared with similar products on the market.

Only by fully understanding your own products can you explain clearly to your customers. And the more you know about your products, the easier it is to bring you unshakable confidence that no other method can match. Bringing you new sales power and taking your sales to a new level.

It should also be noted that understanding the knowledge of the product should not only be understood from the perspective of the customer, but also from the perspective of the customer, to let the customer know what benefits his product can bring to the customer. If you don't introduce the product from the customer's point of view, although you are right, it doesn't make sense to the customer. why? Because he has no demand.

To understand the goods from the customer's point of view, this is what we have to say "know the other." "Knowing oneself" means to have a general understanding of the needs of customers and the basic situation of customers, and to be able to achieve "targeted". Only in this way can we impress the hearts of customers and achieve success in the end.

"Knowledge" requires understanding of all aspects of the customer, as much as possible to obtain customer information. When you are in contact with customers, let customers feel that you are a good friend that he has not seen for many years. In this way, you will be able to work with your customers and shorten your psychological distance in a shorter period of time. Otherwise, the customer can do it for you, probably only to stay away.

Therefore, it is not difficult to become a permanent general in sales. Just like going to the battlefield, wearing armor, carrying weapons, plus the mentality of winning, then victory is not difficult. The sales staff is prepared to understand the product and understand the customer. This is the better weapon for winning sales.

At the same time in the last century, a company, specialized in faux fur research and development, was founded on the coast of the beautiful Tai Lake --- Wuxi Shuangda Plush Co., Ltd.

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