Luxury industry experts: "Be the first to get rich, shouldn't it?

At the international research institutions, China’s time to become “the world’s largest luxury country” has been repeatedly advanced.

According to a report released by the World Luxury Association in June, China will surpass Japan in next year and become the world's largest luxury goods trade and consumption center. The total annual consumption of luxury goods is expected to reach US$14.6 billion.

In the midst of a downturn in the world's luxury goods industry, China can maintain double-digit sales growth every year. This has led the world's luxury giants to regard China as a "savior." In May and June of this year, Prada, Coach and Samsonite were listed in Hong Kong.

"A honey, B. **." In China, the rapid development of luxury goods consumption is considered by some people to be "flood beasts."

What is luxury? It is defined internationally as a kind of consumer goods that is beyond the scope of people's survival and development needs. It is unique, scarce, and rare, and is also called a non-necessary life product. Because of this, China has always implemented a high tax policy on luxury goods consumption.

For those who oppose the encouragement of luxury goods consumption, the number of China's richest people ranks fourth in the world, but after per capita consumption expenditure is ranked 100th in the world, wealth is very concentrated, and the gap between rich and poor is large. In such a national situation, the mainstream of consumption should be advocating thrift and moderation rather than extravagance and waste.

There are also different views that the rational demand for luxury goods is not only difficult to hide but also should not be suppressed.

As early as 2006, the well-known accounting firm Ernst & Young reported that China has 13.5% of the population, that is, 175 million people have the ability to purchase various brands, of which about 10 million to 13 million people are active luxury buyers. . Zhou Ting, deputy director of the Center for Luxury Goods at the University of International Business and Economics, believes that luxury goods represent a market level. This high-end consumer experience allows Chinese people to integrate more closely with the world, both in quality of life and in fashion.

On June 9th, China Council for the Promotion of International Trade and the World Luxury Goods Association jointly established the China Luxury Goods Trade Commission. While introducing the world’s top luxury goods resources, it will tap into Chinese local luxury elements such as tea, jade, and silk to promote local luxury goods. Business internationalization. Before this, there has been no special platform for luxury goods trade in China.

In today's China, should luxury consumption be encouraged in the end. Is extravagance linked to waste?

The distinguished guest Yuan Yue, Chairman of Zero Research Group, Zhou Ting, Deputy Director of the Center for Luxury Goods, University of International Business and Economics

Luxury industry watchdog Ren Jin, deputy secretary-general of the China Jewelry & Jewellery Industry Association Xia Hua Yiwen Enterprise Group, should not levy a tax on luxury goods.

China's luxury goods import tariffs are generally 15% to 25%, and some are as high as 50%, such as cosmetics and alcohol. According to a survey conducted by the Ministry of Commerce, 20 kinds of high-end consumer goods such as watches, bags, clothing, wine, and electronic products are about 45% higher in the mainland market than Hong Kong, 51% higher than the United States, and 72% higher than France. The primary reason for the price difference is the import tariff. Yao Jian, spokesman of the Ministry of Commerce, said on June 15 that China will further reduce import tariffs, including tariffs on some mid- to high-end goods. Subsequently, officials of relevant departments of the Ministry of Finance stated that they had not heard of any adjustments.

Should not levy Yuan Yue: The taxation of luxury goods is not only wrong, but also not wise.

First of all, luxury goods are already an open market in the world. Once a heavy tax policy is implemented, the Chinese will buy overseas, causing an outflow of purchasing power. Second, today's market is multi-layered, producing different levels of products for different levels of people. The added value of luxury goods is very high. China should accumulate wealth with high added value instead of relying on low-end industries to earn hard-earned money. Third, taxation means that the tax is received from the enterprise and then distributed in a certain way. Today, it is difficult for the government's taxation to encourage a luxury goods company, but it is easy to use taxes to destroy several luxury goods companies.

In the fishery of the Chinese economy, we cannot always keep only the low-end fish. What can we do to help the people improve their social treatment? Therefore, not only should luxury taxation not be imposed on consumption of luxury goods, it must also be encouraged by stronger policies.

Ren Jin: In the entire wave of the luxury industry or the upgrading of industries, China must take care of taxes if it wants to have a place. For high-end industries, we have to encourage, not limit, and use heavy taxes to suppress it. It can only be done well. Then, we again popularize it, let today's luxury goods become tomorrow's mass consumer goods.

The levy of the levy: luxury goods are not necessary daily necessities, mainly for high-income people, the heavy tax must not be polite. They are not very sensitive to prices. When they plucking over such gooses, they will not call them. The state should pull more. Moreover, an important function of taxation is to regulate income distribution and impose taxation on luxury goods, which will help finance concentrate more money on appropriate subsidies or transfers to low-income groups in society.

When it comes to the question that heavy duty taxes will cause consumption to shift overseas, in 2009 China’s total sales of luxury goods were approximately 160 billion yuan, of which half were actually consumed overseas, but there was still nearly 80 billion yuan in consumption at home. There are heavy taxes for consumption.

Heavy tax will destroy luxury goods companies? We should not underestimate the creativity and survivability of Chinese entrepreneurs. The result of support is "fighting for the best," which in turn allows them to compete in the most cruel market, but can take the lead. Even if you can't come out, don't worry too much. Overall, luxury goods account for a very small proportion of the entire market economy and can even be ignored. Tax policies should take care of the overall situation, not whether there is sufficient space for development in a small number of industries and enterprises.

Shouldn't that encourage luxury consumption?

On April 20, Hainan’s “Immigration Tax Exemption” policy was put into trial operation and luxury goods consumption was welcomed. Is this the signal that the country has released to encourage consumption of luxury goods?

Encourage Zhou Ting: Luxury goods and freedom are two gifts that mankind will always pursue. The Chinese luxury goods market, as the savior of the world market, encourages the responsibilities of consumers.

The country has already implemented the “Island Exemption” policy in Hainan, which is a signal released by the country. It is necessary to gradually reduce the import tariffs on luxury goods and adjust the consumption tax so that the high-end retail industry and other retail industries can be brought into line in order to achieve a healthy development of the Chinese market. The country has seen the positive guiding role of luxury goods. Why do we have to oppose its consumption?

To encourage luxury consumption in China is not to say that it is necessary to consume foreign brands, but also to encourage domestic development of luxury brands. Luxury goods are indeed a niche product, but we cannot ignore its leading role in the market.

Yuan Yue: We should encourage the luxury market to develop according to demand. We should not encourage excessive use of government hands to distort market demand.

In order to truly master high added value, Chinese manufacturing must first have a higher consumer quality. People's exposure and experience of luxury goods will increase their consumption standards and models. After the general public consumption standards have been raised, the economy will have a scale and the unit cost will have room for decline. Luxury goods are actually the optimization and beautification of our consumption standards. We should not simply demonize luxury goods. Luxury goods are like an engine. Although the general public did not consume, but the high-end consumption to promote the mid-range consumer, mid-range and low-grade, high-end consumption is the driving force for demand.

Xia Hua: Many people are particularly steadfast in their belief that this is not true of China’s own luxury brands. But I think this can be true, and this must be the future. If China's luxury goods fail to do it today, it will really have no chance. The financial crisis really gave Chinese brands a very good opportunity. The world's raw materials are all open to China.

The market is for the public to use banknotes to vote. There is fairness. As long as you do well, the consumer perceives and possesses, he will surely continue to pass on this brand in the future. China's aircraft or yachts need some influential VIPs to spend on it. Their experience of branding can spread out. This is what we actually do.

He Gang should not be encouraged: From the current situation in China, we are afraid that we cannot encourage everyone to spend more on luxury goods.

We see that in 2009 China’s GDP ranked third in the world and its per capita GDP ranked 100. Such a large developing country in transition has many poor people, but it is contributing the largest market share to foreign luxury goods. This is not a glory but a shame.

In 2009, the total consumption of luxury goods in China was about 160 billion yuan, including about 80 billion yuan in domestic consumption. In the same year, the total retail sales of Chinese social goods exceeded 7 trillion yuan. 80 billion yuan in the 7 trillion social consumption is negligible. If our consumption policy encourages this region to be worth 80 billion yuan, and it is a luxury enjoyed by a small number of people, and forgets to encourage more basic consumption growth, such as medical care and education, then such a policy would be reversed.

For the development of an industry, we may have three attitudes: First, let it develop normally. Second, encourage its development. Third, limit its development. In China, for luxury goods, we can tolerate as much as possible that allowing them to develop normally is not worth encouraging.

Leading luxury brand value ranked No. 5 No. 1 Louis Vuitton (LV)

Brand value: US$ 21.602 billion flagship product: crocodile leather handbag (priced at 207,000 yuan)

No. 2 Gucci

Brand Value: US$8.254 billion Main Product: Python Bag (Price: RMB 59,000)

No. 3 Chanel

Brand value: 6.355 billion US dollars flagship product: Chanel No. 5 perfume (price of 1295 yuan)

No. 4 Rolex

Brand value: 4.956 billion US dollars flagship product: Rolex gold watch (sold more than 200,000 yuan)

No. 5 Hermès

Brand Value: $4.575 Billion Flagship Product: Suede Fox Fur Coat (Price: RMB 320,000)

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