National industrial clusters lead the new direction of home textiles

Binzhou attaches great importance to the cultivation of industrial clusters, pays close attention to the extension of the industrial chain, and forms a relatively complete industrial chain supporting textile, dyeing, finishing and home textile garments processing. It has cultivated a group of leading enterprises and has become a clustered textile industry cluster. .

Quality management is the eternal theme of enterprise basic management. In order to improve product quality, Binzhou Home Textiles Co., Ltd. combined technological innovation with quality control. Large and medium-sized backbone enterprises have gradually developed core technologies and leading products with independent intellectual property rights, and ensure that technology development fees account for 3.5% to 4% of sales revenue. A group of products and technologies with independent intellectual property rights, high added value, and high-tech content have been formed and entered into domestic and foreign markets with cost advantages, quality advantages, and design advantages. For example, Yaguang Home Textiles Group has undertaken more than 40 provincial-level technological innovation projects in the past three years and completed 54 new product development projects. In recent years, Oriental Carpet Group has gradually increased the pace of technological innovation and industrial transformation, greatly increased the product quality and added value of products, and realized a steady increase in sales revenue, profits and taxes in the industry in the case of general losses. In 2012, the company successfully declared 7 utility model patents.

China's famous cloth town, Haining, Zhejiang, Haining, Xucun Town, Haining, home textiles, three advantages to promote development Haining home textile industry built a weaving-based, post-finishing home textiles decorative cloth production coordination system, gathered a strong group advantages, production and marketing advantages, become home textiles The industry is an important industrial cluster, and Xucun Town has become the world's largest jacquard home textile production center.

Since the beginning of this year, the export growth of home textiles has been strong. Emerging markets represented by the Middle East region have performed outstandingly. From January to June this year, home textile enterprises achieved self-exports of US$ 21.078 million, up 27.3% year-on-year. Affected by exports, home textiles above designated size The company achieved an output value of 4.544 billion yuan, a year-on-year increase of 47.4%.

Haining home textile industry has three major development advantages, namely the advantages of industrial clusters. Xucun Town has formed an industrial system that combines raw materials, weaving, post-finishing, finished products, and production and sales, as well as regional economic and industrial clusters, and product features. The products produced by Haining Home Textiles Co., Ltd. constitute the characteristics of home textile fabrics based on large jacquard-colored fabrics; the market leads the advantage. The entire home textile market has 2,500 business booths and 1,518 merchants. In 2012, the turnover exceeded 5 billion yuan.

China National Famous Textile Town Jiangsu Nantong Chuanjiang Town Optimized Industrial Platform Efforts to Build a Demonstration Area In recent years, as the "China National Famous Textile Town", "the nation's largest home textile production base" and "National Copyright Protection Demonstration Unit", Chuan Jiang Town Home Textile Cluster District The popularity of the company has been increasing, and the pace of economic development has steadily increased. In 2012, the home textile market turnover reached 40 billion yuan.

In January 2013, China Nantong (Home Textiles) Intellectual Property Rights Protection Center was officially approved, and Jiangsu Home Textile Design and New Materials Public Technical Service Center will be established at the same time.

At the same time, the cultural and creative industries have gradually become the new driving force for Tongzhou's traditional home textile upgrading. Since 2008, Nantong Home Textiles City has successfully held the 5th Home Textiles Drawing Fair. It has invited more than 800 famous domestic and foreign drawings and design units to participate in the exhibition. It has exhibited more than 140,000 drawings, and the turnover has exceeded 16 million yuan. The drawing trade fair has become One of the grand events of the international home textile industry. By setting up this public service platform, we can provide home textile design and R&D institutions with a broader space of innovation and stage, provide technical support for home textile production and operation enterprises, provide transformation and upgrade for home textile industry, realize independent innovation, implement brand strategy, and accelerate the accumulation of demonstrations. Guarantee.

China's towel blanket city Gaoyang County, Hebei Province, has gone out of “small wealth and security” to accelerate the transformation and upgrading of Gaoyang County. After years of development, the textile industry has formed a complete textile industrial chain such as textile, printing and dyeing. Our main products include towels and blankets. Yarn, and bath towels, etc., occupy a certain sales market at home and abroad. In 2012, the gross output value of Gaoyang County's textile industry was about 21 billion yuan, accounting for about 65% of the total industrial output value.

However, we are also facing some problems. The quality of Gaoyang towels is more in the middle and low, and high-end or less. We are planning to conduct a development recommendation meeting in September this year to guide the development of the industry. On the other hand, enterprises must also emancipate the mind. Most of the enterprises in our county are developed from home-based workshops. Therefore, the idea of ​​“little wealth is safe” still prevails, which is not conducive to the development of enterprises. If a company wants to make big strides forward, it must first emancipate the mind and do a good job in transformation and upgrading.

In addition, companies should also broaden the sales channels for their products. We are planning to renovate existing commercial cities, encourage companies to enter e-commerce, and expand business platforms.

At the same time, we must also increase the protection of property rights. Some companies have managed to design several new patterns, but they have been counterfeited soon. Such problems need to be solved.

The Shanghai Home Textile Association is of vital importance in improving the quality and safety of the home textile. Home textile is the civilian production industry. The development of home textile quality management system is an important part of brand building. Nowadays, the quality of products has attracted more and more attention from all walks of life. It has also become a bottleneck that has plagued the healthy development of the home textile industry. In recent years, we have taken improving the quality and safety of the industry as an important task.

Through a sample survey of more than 20 home textile companies of all types, we generally believe that the quality of Shanghai Home Textiles has basically reached “three distinct”: that is, the quality consciousness has obviously increased, the quality management has obviously progressed, and the quality and technology supervision department has The qualified rate of product inspections was significantly higher than the industry average.

In this survey, some companies also put forward proposals and expressed the hope that they will form a more standard, detailed, and appropriate product standard within the industry as soon as possible: It is recommended that national standards, light industry standards, and industry standards should be unified to change the current state of their respective standards; Related organizations do not have assessment requirements in some national standards, but customers often formulate national, industry, or local standards in the actual use of the issue, in order to mediate the contradiction between the company and the customer.

China National Textile City, Shandong Province, five measures to promote the home textile industry in Gaomi City upgrades We always put product quality as the most basic and critical link to grasp, through the promotion of quality to promote the healthy development of the industry. At present, there are more than 700 enterprises in the city, including 277 enterprises above designated size. On the basis of maintaining the competitive advantages of cotton textiles, towels and other industries, the progress of the apparel and home textile industry chain has been improved, and the proportion of new fiber and industrial textiles has increased.

In improving product quality, our approach is: 1. Accelerate the pace of technological innovation, improve product quality and added value. Focus on the development of industries and products with high technological content, high added value, and low resource consumption; 2. Increase technical equipment support and promote the transformation and development of the industry. The backbone companies such as Vosges Group and Dachang Textile have continuously introduced world-class production equipment with an equipment import rate of more than 90%. 3. Guide enterprises to strengthen their own brand building and improve their overall competitiveness. 4. Cultivate professional and skilled personnel to improve the quality of employees. 5. Improve the management system and optimize the development environment. Strengthen the establishment of quality supervision system, rely on advanced quality standards of large companies such as Vosges Group and Dachang Textile, drive small and medium-sized enterprises, and constantly improve the quality system of the company.

The Chinese Quilted Home Textile City, Pujiang County, Zhejiang, has a multi-pronged approach to regulate the development of the quilting industry Pujiang County has 391 quilted products manufacturing enterprises. The total production value in 2012 was 6.994 billion yuan. The quilting industry has become a pillar industry in Pujiang and a rich industry.

With the rapid development of the industry, the contradiction between the legitimacy and rationality of fillings for quilted products has become increasingly prominent, coupled with the non-standard production of individual companies and the lack of strict control over raw materials, which have caused confusion and bottlenecks in the industry. Therefore, grasping the supervision of product quality and effectively guaranteeing the quality and safety of quilted products are the basic goals of our industrial development. In recent years, government agencies and industry associations have stepped up their collaboration and multi-pronged efforts to actively promote the sustained and healthy development of the industry.

In the development of the quilting industry in our county, the current problem encountered is the recycling of reprocessed fibers as fillers for quilted products, but it does not comply with the relevant provisions in GB 18383-2007 "General technical requirements for fiber products for sliver fibers". Under the premise of guaranteeing the quality and safety of quilted products, we recommend that the uncontaminated textile and garment industry waste (without fading treatment) be treated after a certain technical process, and can be rationally used as filler for quilted products rather than simply The ground is identified as "black heart cotton."

China's famous textile city, Tongxiang City, Zhejiang Province, built its three major brands of competitive advantages. Dafang Fabrics, Zhouquan Silk Fabrics, and Tudian Flocking are the three gold-letter signs in Tongxiang City and have become the city's most regionally competitive and competitive industries. After years of development, the competitiveness of Tongxiang Home Textiles has gradually increased. At present, clustering has become the driving force behind the overall advantages of the Tongxiang home textile industry and the realization of healthy development.

Since 2004, **town, Tudian Town and Zhouquan Town have successively won the reputation of “China National Famous Textile Town”, “Flocked Textile Town of China” and “China Silk Town”. With the successive release of textile famous towns, Tongxiang has received great attention from the industry. In recent years, the international market of Tongxiang Home Textiles has continued to expand. In addition to Southeast Asia and Japan, it also exports to Europe, the United States, South Korea, and India.

However, in the face of the intensified market competition in today's market, the overall scale of enterprises in our industrial development is relatively small, the industrial level is low, the ability to innovate is insufficient, the brand advantage is not obvious, and the marketing system is not perfect. To this end, we actively implement national standards as a technical support for product quality improvement and industrial transformation and upgrading. At the same time, we encourage companies to strengthen brand building and expand marketing channels to win more customers.

The town of Tongxiang, a famous country for spinning and weaving in China, adheres to the road of “building a large cluster with small businesses”. The home textile industry is an absolute leading industry in the town. Under the drive of the Zhejiang textile industry chain, the home textile industry has been continuously upgraded. Become an engine to promote economic development. In recent years, the town has adhered to the development strategy of "building large clusters with small businesses," and has paid close attention to the cultivation of enterprises. It has promoted the overall development of the home textile industry with the transformation and upgrading of small and micro enterprises, and has made efforts to create advanced technologies in Zhejiang Province. Manufacturing production base.

At present, the town has basically formed a cluster based on small and medium-sized enterprises. The characteristic industrial area is a support and professional market as the basis. It combines the regional economy with raw material supply, fabric weaving, finished product processing, printing and dyeing finishing, and product design and sales. . The town has more than 200 home textile enterprises, of which 45 are large-scale enterprises. In 2012, the home textile output value was approximately 9.234 billion yuan, accounting for about 90% of the total industrial output value. From 2011 to the first half of 2013, home textile enterprises applied for a total of 205 patents, including 2 invention patents. At the same time, we actively carry out high-level personnel exchanges to promote the introduction of home textile designers, strengthen product design, and further increase the popularity and reputation of ** home textile products in the market.

China's famous hometown of craftsmanship, Wendeng City, Shandong Province, established an enterprise quality management system in accordance with international standards. In recent years, Wendeng has taken the bigger and stronger technology home textile industry as an important strategy for enriching the people, and the craft textile industry has become the most distinctive feature of Wendeng. One of the most promising industries with the most growth potential and the most dynamic development.

Product quality is an important guarantee for the long-term development of the company. Wendeng City focuses on promoting the overall quality of home textile products in the city through six aspects of work.

The first is to promote through the promotion of publicity and guidance. The second is to promote by improving the management level. Establishing a corporate management system in accordance with international standards has always been an important starting point for Wendeng Home Textiles to improve product quality. The third is to promote R&D and innovation. The fourth is to promote brand building. The fifth is to promote through personnel training. Since 2011, Wendeng City has cooperated with the China National Textile Association and has held 2 consecutive sessions of the 'Lu Embroidery Cup' Chinese College Students Home Textiles Creative Design Contest. The contest annually provides Wendeng Home Textiles with more than 150 outstanding designers. The sixth is to promote the promotion of public service and quality supervision and control, and to improve the quality of home textile products entering domestic and foreign markets.

China National Famous Textile Town Huangtang Town, Danyang City, Jiangsu Province Enhancing Product Quality Brand advantage The whole town of Huangtang Town has a total of more than 250 supporting enterprises such as fakes, underwear, and outdoor supplies, as well as embroidery and quilting, and is located in major cities in China. There are stores, products are exported to Europe and the United States and East Asian countries.

My town's home textile industry has basically achieved modern production and formed a relatively complete industrial chain with research and development, production, supporting processing and raw material assistance. At present, the town's home textile enterprises have annual sales of 3.6 billion yuan, of which 50 are large-scale ones. They have seven companies with annual sales exceeding 100 million yuan, such as the Grand Group, Australian Dannu Home Textiles, and Hi-Loren Textile.

In recent years, the town party committee's government has adhered to the development ideas of “firm confidence, increased investment, hard work, and accelerated transformation” to guide and help enterprises transform and upgrade, enhance product quality and added value, and actively guide corporate innovation. From June to June, my town applied for 168 patents.

My Town Union City Council for the Promotion of International Trade and the Municipal Bureau of Quality and Technical Supervision provide business training for market analysis and quality management, and provide policy services and financial support for participating in domestic and international exhibitions. In addition, the government also provided entrepreneurial guidance services to undergraduates or unemployed people, injecting fresh blood into the town's textile enterprises.

China's state-of-the-art textile city, Wafangdian City, Wafangdian City devotes itself to high-quality fringing. Last year, Wafangdian was awarded the title of “Front Textile City in China”. Dalian Dongli Arts & Crafts & Textiles Co., Ltd., as a representative enterprise of the tassel industry, obtained a tile in the development process. There is strong support from the government at all levels of the store. Around the year 2000, we began to participate in a series of domestic and international exhibitions, exchanged and learned with our peers, and the company has been developing in an orderly manner.

Dongli has been focusing on the design and craftsmanship of decorative laces for fabrics, such as big spikes, spike laces, decorative belts, rope ties, rope ties, and other products. It is mainly used for curtain sofas and beddings. In the production process, we have always insisted on quality first, positioning our products in the mid-to-high end and gaining recognition and recognition from companies in all regions.

In order to make the products more in line with international fashion and match with the big brands in the industry, we have specially hired senior designers from home and abroad, plus we have internationalized dyeing standards, advanced production equipment, superb technology, and strict inspection standards. , which has a strong production capacity and quality advantages. In response to market changes in recent years, we have also begun to take the path of transformation and upgrading, balanced development of domestic sales and foreign sales, and the trend for companies to stabilize and mature.