The Adidas, the 8 worst-selling brand of sportswear, will also be "the old horse's hooves."
"As long as there are good-looking clothing styles, we can establish a foothold in the garment industry." This is obviously a wrong interpretation of the garment industry. It is difficult to control the garment industry with a fragrant and bright appearance. It is a bit careless. The safe and unharmful clothes and shoes in the week may cause public anger and even social resistance.
Adidas's "pedicure" shoes are a classic example. In addition, Nike, Umbro and other famous brands have also lost time.
Adidas JS Roundhouse Mid
Adidas Ankle Shoes Controversy
The original intention of Adidas' launch of JS Roundhouse Mid was to design a "super fired sneaker in the words of its own. Consumers wouldn't want to take it off and simply lock them on." However, this was counterproductive. "Foot shoes" caused public anger.
On the same day that Adidas launched the sneaker ad on Facebook on June 19, the U.S. civil rights organization protested. Huffington Post said: "For more than two hundred years, the U.S. constitution once considered blacks to be only three-fifths of people. Today, Adidas tries to represent this historical business that is humane and depraved. It was an offensive to the Afro-Americans and it was insensible." Later in the day, Adidas withdrew the sneaker advertisement and cancelled the release of the product.
Urban Traveler Urban Outfitters Judas T-Shirt
Urban Traveler Judas T-Shirt
Urban Outfitters, a clothing retailer, is proud to sell hip-hop style and cutting-edge clothing to young people. However, in April of this year, a T-shirt launched by the company played a fire. This T-shirt has a six-pointed star, much like the Nazi Germany "JUDE" logo (in the Second World War, the German Nazis madly persecuted Jews, and the Jews in the European region under the control of the Nazis were forced to wear the Yellow Star logo to distinguish them. The text is "JUDE", which means "Judas" - Annotation.
Anti-Defamation League Regional Director Barry Morrison said in an e-mail to urban travelers: "We think that using this mark is bad and rude, and your company will push such a product. To consumers, we are very angry about this.â€ A few weeks later, the city traveler took the T-shirt off the shelf.
Nike Black & Tan Skate Shoes
Nike Black Brown Shoes Made Hot
Nike launched "Black & Tan" skateboard shoes this year on St. Patrick's Day. The name inspiration for this shoe is largely due to a drink made with Guinness and Harp Beer. Naturally, there is no problem with this drink, but Black & Tan is also the nickname of the Royal Irish Constabulary Reserve Force, the black-brown troop. This British paramilitary force has suppressed the Irishâ€™s independent revolution. .
Therefore, the Irish are angry. An article in the Los Angeles Times argues that the name of the sneaker is â€œsomehow similar to naming sports shoes like the Taliban or the Nazis.â€ Nike then apologized to the public.
JC Penney's new women's T-shirt
Penny's Girl T-shirts
Last summer, JC Penney introduced a T-shirt for girls aged 7 to 16 that reads, â€œI'm a cute girl, and I'm working on it.â€ This makes consumers very angry. Netizens asked the company on the social action website Change.org to â€œstop selling clothes with sexist information to girls.â€
In addition, some consumers wrote a petition to the CEO of Penny's Department Store, stating: â€œPenny's department is clamoring for 'selling', but in fact the products it sells are encouraging girls to look lighter. Leave the homework to the boy and go blindly chasing the stars of Justin Bieber. Afterwards, the company apologized and removed the T-shirt.
Nike Air Bakin Basketball Shoes
Nike "Air Bakin" basketball shoes
In 1997, Nike launched a basketball shoe â€œAir Bakinâ€ that uses a common flame design. However, Muslim believers confirmed that the flames on the sneakers are like the â€œAllahâ€ in the Arabic script.
Therefore, shortly after the launch of this basketball shoe, the Council of American Islamic Relations (CAIR) issued a statement condemning this product. Nike had tried to hide the flame symbols with fabric patches and red ornaments but failed to succeed. Afterwards, CAIR chairman threatened to launch global believers to resist Nike products. In the end, Nike recalled 38,000 pairs of "Air Bakin" basketball shoes and apologized to the Islamic community. It also donated sports grounds to Islamic Youth Organizations and other communities in Falls Church, Va.
Converse "Loaded Weapon" Basketball Shoes
Shun Wei "reload weapons" shoes
In the fall of 2003, Converse introduced an upgraded version of Weapon's "Loaded Weapon" basketball shoe. In the 1980s, "Magic" Johnson and "Big Bird" Larry Bird made the "Arms" series famous. However, the timing for the launch of new products was terrible: Shortly after the shoes went public, basketball star Patrick Dannisch of Baylor University was shot and killed by his teammates.
In 2002 and 2003, NBA players Jason Williams, Gilbert Arenas and Allen Iverson all faced weapons-related charges. Shortly after the launch of Reloading Weapons, African-American historians protested. However, Converse still insisted on its own decision and issued a statement saying: "This is just the name of a pair of shoes."
Sears Department Store Newly Launched T-shirts
Sears department store slogan T-shirt
In March of this year, Sears launched a series of T-shirts for young girls, mostly saying "Don't let sister play in the birth canal!" and "Good girl does not use anti-wolf spray." . In terms of baby products, Sears Department Store has launched a heading trimmings with a stripper style, and wrote "Shake It Up" and "We are Ireland's Official Drinking Team. Today we are Irish, and tomorrow we stay. Drunk."
Consumers are very angry about this, criticizing these products as unpleasant and discriminating against women. Many consumers write letters to companies criticizing these products.
In the "New York Daily News" report on the controversy, an angry Sears department employee admitted to himself: "It's unbelievable to be too rude. I have children too, so I Also very much aware of the fury of consumers, Sears Department Store must remove these products and take remedial measures.â€ In March, Sears Department Store stopped selling these products.
Umbrella's "Zyklon" Sneakers
Umbro "Zyklon" Sneakers
After the Nazi gas chamber was permanently closed for several decades, in 1999 British sporting goods manufacturer Umbell Corps named the training shoe â€œZyklonâ€, which again brought back memories of peopleâ€™s misery. Of course, the reason why Yupbo chose â€œZyklonâ€ was to use its German meaning â€œwhirlwindâ€ instead of Zyklon B, a pesticide used by Nazi Germany as a deadly poison.
In a letter to Umbro, the Simon Wiesenthal Center's Simon Samuels stated: "The use of the genocide so shamelessly is an insult to the victims and survivors. Afterwards, Umbro recalled this sneaker.
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