A half-step legend allows white-collar workers to complete the period of primitive accumulation

The best female model Mo Wandan and the best male model Zhang Xinzhe

Last week, the closing ceremony of the China International Fashion Week (Spring/Summer 2007 series release) was held at the Beijing Hotel. A white-collar high-end women's clothing called "Vision" was released as the finale of the show, providing a combination of visual arts and fashion art. Banquet."

At the same time, the “Vision” conference released the women's fashion trends in the spring and summer of next year—extremely romantic, beautiful and luxurious. Designers apply delicate patterns to dresses and blouses with soft colors to fully express the gentleness and fragility of a woman. Exquisite tailoring with lace embellishment, matching with the same color of beads, to express the romantic atmosphere of noble. The color contrasts the contrast of the hue, black and white will continue, blue and green will become the main spring and summer next year, and noble gold, whether it is the appearance of the whole body or embellishment, is a good choice for evening dress.

In the eyes of many designers, the clothes on this show may not be enough "hyun", not "avant-garde" and "advanced", and it is a bit law-abiding and a little bit soilless. In this regard, the white-collar founder Miao Hong Bing threw out his "half-step" theory: "Our design philosophy comes from two aspects, one is from the customer back to the customer, that is, we provide them with the most desired fashion; It is from the frontier of international fashion. We provide customers with a half-step fashion that is more popular than before. It is a way of life that they can easily reach in a span.” At the same time, he also uses the “one-third” theory. To elaborate more specifically: “One-third of yesterday (original design), one-third of today (innovation on yesterday’s basis), and one-third of tomorrow (advanced design)—this is our The 'one-third principle' effective after market inspection."

This is like shooting a movie. Some people shoot "director movies." I only shoot movies that I want to shoot. I have no audience. Others shoot commercial movies, movies that want to make the audience feel good, movies that sell out, movies that pay attention to cost and profit. The latter movie is what Miao Hongbing and other domestic fashion brands in China are doing.

The half-step legend has allowed white-collar workers to complete the period of primitive accumulation. Like many local Chinese brands, they have entered the “big era” of the Chinese fashion industry. With their brand appeal and funds, they can do something with international big names. "Big board" "big production". With the influx of a large number of foreign brands into the Chinese market, in the unfair competition environment of the market and the eager expectation of the audience, how can we make "big" and "appeal" "big picture" depends on their respective capabilities!