BENETTON Brings Fashion to Home

Benetton originally started producing hand-knitted sweaters. Its high-tech production process, creative design and excellent marketing made Benetton one of the fastest growing garment manufacturers in the world. In 1994, Benetton ranked first in the sales of Italian clothing. In 1999, Benetton introduced home-use products, including bedding, woolen towels, blankets, carpets, photo frames, candles, cups and plates. BENETTON's global strategy is to make BENETTON's name resound throughout the world like McDonald's and Coca-Cola.

Benetton broke its traditional habits at the very beginning of its creation. It first noticed the use of bright colors and lively colors, and made bright colors and simple patterns become the new darling of fashion. On the other hand, The concept of the overall design of the brand and the image of the establishment of the first to achieve the "immediately reflect the fashion demand" as the design of the concept of the main shaft, making Benetton quickly become the leader of the popular leader. Today, BENETTON's influence on the popular consumer market is often compared with that of McDonald's. BENETTON has also become a representative brand for young people seeking fashion and is considered to wear, wear and use Benetton. ) is the Fashion style.