Culture building brand brand to promote development

Culture building brand brand to promote development

- Since its listing, NAC's North American Wind brand stores have expanded rapidly at the speed of the wind

NAC North American Wind is an enterprise that encourages entrepreneurship and is full of innovation. With the core concept of “building a brand through culture and promoting brand development”, the brand culture based on innovation has always been regarded as supporting and promoting NAC's North American wind brand. One of the important internal driving forces for rapid development and expansion.

With huge investment in brand culture construction and professional operation, since its listing in August 2006, after more than a year of development, NAC's North American Wind brand has successfully established a strong brand culture as its core competitiveness in the industry. Brand new brand image.

First, the innovative brand operation, rich cultural connotation of the brand operating system. Since its launch, NAC's North American wind brand has made pioneering achievements in the following areas and has achieved remarkable results.

First, around the core of brand management, NAC's North American Wind brand proposes and implements a series of innovative and leading brand management models including the concept of “joint chain experts” and “RDP business model”.

At the same time, NAC's North American wind brand also invested heavily in promoting the "two hundred strategic media partners across the country" and "National Million Website Promotion Alliance" two strategic projects to provide strong and effective access support for the promotion of brands and culture.

In addition, the company also successively planned and launched a series of large-scale activities such as the "North American Cultural Festival" and "Peace with the Olympics" series of thematic activities and financial assistance for poor children's charity activities. With large-scale activities, the company accelerated the expansion of its brand culture and influence.

Second, huge amounts of money to build a variety of forms of strong self-owned media platform, strengthen the brand and the independent transmission of culture. After more than a year of development, the power of its own corporate media, represented by "North American Wind", "Wind" magazine, "Fashion Collocation" and "NAC China Official Website," has become an important symbol of NAC's North American wind brand's powerful culture. .

The first is to create the "North American Wind" as the basic media to achieve the company's internal cultural infiltration and exchange; at the same time, according to different needs, innovative launch of the "North American Wind" special issue, in order to coordinate with the company's major strategic actions.

Second, build and continuously improve and improve the “NAC China Official Website” and invest heavily in various forms of promotion, making it an important platform for North American wind brand culture to be advertised and disseminated.

Third: Spread the fashion culture of the North American wind brand, strengthen the communication and interaction between the brand culture and young people, and create the magazine “Wind”, promoting NAC’s North American wind brand and cultural image.

Fourth, disseminate the latest seasonal fashion collocation knowledge to young groups, promote terminal sales through the popularization of knowledge, and create the “Fashion Collocation” fashion collocation manual.

Third, culture promotes brand development, and brand influence and awareness have greatly increased. The powerful and attractive brand culture, efficient and multi-form brand culture dissemination, quickly establishes the cultural influence of the brand in the industry and the public, realizes the enterprise honor harvest, promotes the brand high speed development.

Since its launch, NAC's North American Wind brand has established a strong cultural heritage that has successfully promoted the high-speed spread and development of its own brand image. At the same time, it has adopted culture as a sharp weapon and has strongly supported the rapid expansion of the North American wind brand in 2007.

In addition, NAC's unique brand culture, strong cultural promotion, and amazing development speed have also attracted high public recognition and attention from the industry. They have been honored with “China's top ten brand casual wear” and “China’s 100 Good economic and credit enterprise "," China famous brand" and many other honors, and the brand honor achieved great harvest.

Fourth, build a unique and modern cultural management culture. Scientific and humanistic enterprise management culture, standardized and humane management system fully mobilize the enthusiasm and centripetal force of employees, and create an efficient modern company team.

First of all: since its listing, NAC's North American Wind brand has always adhered to the talented people's tactics of employing talents, arbitrarily accommodating the various talents required in the development of the company, and established a professional, dedicated, and highly capable high-quality talent team. .

At the same time: After more than a year of development, NAC's North American Wind brand has established a set of scientific, standardized, and highly operative quantitative assessment models; innovative, leading employee motivation mechanisms, and standardized daily management systems. The employee's work efficiency is closely linked to the salary return, and the employee's enthusiasm and work enthusiasm are fully mobilized.

Secondly, through the construction of a complete employee training and promotion mechanism, it provides space and conditions for the self-improvement of employees in the process of enterprise development. At the same time, it adopts a humane elimination mechanism to promote continuous learning and self-improvement.

At the same time, comprehensive logistical support and a humane employee benefit system also allow employees to enjoy the leading logistics support and benefits in the same industry while working hard to achieve a sense of belonging and security.

In the future, NAC's North American Wind brand will further strengthen the construction and improvement of its own brand culture, focusing on the core concept of “building a brand with culture, promoting brand development”, and launching more unique styles and vitality with the spirit of innovation and search. The cultural project enriches the cultural connotation of the brand, further enlarges and strengthens the “culture”, the core competitiveness of the NAC North American wind brand, and is committed to establishing a new image of the cultural pioneer and brand giant in the industry.