French famous fashion designer Pierre Cardin intends to sell fashion empire

French famous fashion designer Pierre Cardin intends to sell fashion empire

The famous French fashion designer Pierre Cardin prepares to sell the fashion empire. He said that this decision was taken more than 60 years after he took control of the fashion empire because of the disillusionment of the fashion industry and the fact that it is already high. The article describes Pierre Cardin’s career and his future plans:



82-year-old Pierre Cardin has started from scratch and created a colorful fashion empire from clothing to perfume and selling products. He said he hopes to devote his life to art. He is currently looking for a buyer, hoping that someone will be willing to spend 500 million US dollars to buy his high-end fashion company.

He also plans to sell his Maxim brand. The brand he built with this famous Parisian restaurant as its core includes hotels, food stores and yachts on the Seine. About 800 chain stores will also be sold at a price of 500 million U.S. dollars.

Cardan said: “I’ve reached the age when I want to do another career. After working in this profession for nearly 65 years, I think it’s time to turn this page and devote all my energy to the business I love. That is the artistic and cultural charity event.I am a designer first and I will always use this name.But I am older and have more wisdom.Now, I am thrilled with theaters, cinemas, exhibitions and cultural festivals. He also said in a more pragmatic tone: "In addition, I will soon come to the end of my life. If I don't sell this business, when I go, my family will have to sell it for me."

Cardin said that another reason for selling the fashion empire is that he no longer has illusions about the modern fashion industry. He said: "I don't hold a fashion show in France now, only abroad or only for individual private clients. Why is this happening? If I hold a fashion show at 3 pm, someone will be based on photos and TV after three hours. Copy the design and sell it to willing plagiarists.” He is also not interested in supermodel culture. He said: "I have never used a model like Christy Trilton or Claudia Schifer. For me, models are not as important as design. I don't understand why they are famous. In addition to wearing other people's designs. Clothing, what did they do?"

Born in Italy, Pierre Cardin moved to France when she was two years old and became famous for her "butterfoils" in the 1950s. He boasted that he never borrowed a child because of his fashion empire. Cardan’s fashion empire spans more than 100 countries and employs more than 200,000 people. Until now, he has full control of his company and owns 100% of the company.

He said: “I worked hard and put my money back into production. In the 1950s and 1960s, I was paid 1 million francs in every country where we organized fashion shows. It was an exciting time. It was a crazy time and I made a fortune." During this period, Cardin caused a sensation by being the first designer to present a ready-to-wear fashion show at a department store in Paris. Previously, high fashion has always been the patent of a few privileged people. Instead, Cardin brought fashionable clothes to the public. This initiative allowed him to sell his own name concessions for use on other products, including food and furniture.

He is also the first designer to establish stores and establish "brand franchises" around the world.

He said that the proceeds from the sale of the fashion empire will be used to fund new art projects. He emphasized his determination to ensure that buyers can protect his fashion heritage and the people who work for it.

Cardin said: "I am looking for the ideal buyer, because I do not want my people to fall into the hands of financial professionals. I hope to sell to the textile industry practitioners."

He admits that although he is about to withdraw from the fashion industry, his busy life will not diminish.