Leading Change, Reshaping Value - Full Launch of CHIC2015

Mission to lead the industry

National Exhibition Center (Shanghai) Aerial View

In fact, at every key node in the development of China's garment industry, CHIC has always sorted out the direction and direction for the industry at the first time.

In the past 22 years, CHIC, with its vision, forward-looking vision, rich resources, and pragmatic services, has guided China's garment industry to achieve the goal of “leading the progress of China's garment industry and promoting the development of Chinese apparel brands”. It straddles and has witnessed and promoted China's clothing brands from intensive management to intensive management, from product competition to brand competition, from single-brand to multi-brand, and from the Chinese market to the international market.

In this process, CHIC itself has not only become the largest professional clothing trade show in Asia, but has also become a gathering for business negotiation, channel expansion, resource integration, market inspection, trend publishing, cross-border cooperation, international cooperation, and capital matching. Multi-functional integrated business platform. At the same time, with the continuous improvement of the exhibition's fashion, the integration of cross-border resources in various fields of culture, art, creativity, and science and technology has made CHIC a focus in the fashion world and even in the society.

“For more than 20 years, CHIC's commendable value is that it has always been committed to seeking 'excellence' and 'change'. The 'essence' is reflected in its continuous development towards specialization, trend and internationalization; 'change' is reflected in its Always advocating 'innovation', 'creative', 'creative', thus promoting the transformation and upgrading of the entire industry.” Announcement of the chairman of the Annals Group, Zhizhi Zhai, on the CHIC evaluation, represents many of the brand's voice with CHIC's common growth.

At present, emerging technologies such as big data, social networks, and mobile Internet are changing people's consumption patterns and lifestyles. At the same time, they also change the production methods and business methods of enterprises. China's garment industry is about to enter a new era of change.

The next ten years will be the critical period for the transformation and upgrading of China's garment industry. It will also be a decade in which China's apparel brands will be integrated into the international community. Standing at a new historical starting point, Chinese garment companies urgently need to reshape their core competitiveness through a series of reforms such as product innovation, cultural shaping, organizational change, supply chain optimization, international resource integration, business model innovation, and experience store upgrade.

During the critical period of China's garment industry transformation and upgrading, in the face of new demands for further brand development and development, CHIC through the development of high-end wisdom and thinking on practical issues, combing new changes and new demands in industries and enterprises to adjust and upgrade. When the company moved to Shanghai in 2015, it redefines and divides the exhibition area with a brand-new image. With brand-new features, it enhances the matching degree and effectiveness of services, deepens and expands the new value of the exhibition, and gathers all kinds of advantageous resources in multiple dimensions to meet the brand development in the new era. Need for personalized, diversified needs.