LVMH’s high-end watch brand really enters Wenzhou market

The world’s largest luxury brand company, LVMH’s high-end watch brand, entered the Wenzhou market for the first time. Philippe Pal, Chairman and Chief Executive Officer of LVMH Group Watch & Jewellery Group, commented that mechanical movements are the strengths of real power. He emphasized that after experiencing the impact of quartz movement in the global watch industry, Zenith insisted on using mechanical movements to counter quartz movements, and it has still invested heavily in the research and development of complex movements. Nowadays, the tourbillon and three question alarms Complex functions such as these have been demonstrated on various watches at real power.

In 1865, Zenith was born in Switzerland and was founded by the most legendary watchmaker, Georges Favre-Jacot. In 1911, Georges Favre-Jacot gave his works and the company a "Zenith" name. As a result, the stars became the hallmark of this company. In 1930, as a production standard for high-quality mechanical movements, the Zenith series was widely used in the French Navy's seaplanes, the Royal Navy's ships, and the Italian and British navy. In 1969, the El Primero movement with an oscillation frequency of 36,000 times per hour was born. The first complete automatic chronograph ever was born. Until today, it is still the fastest automatic chronograph and the most accurate in the world. Watches. In 1994, Zenith created new movements such as ultra-thin Elite movements. In 2002, during the Basel Watch Fair, Zenith introduced 4 new movements and 14 new models, including 52 new products. In 2003, Zenith launched the Chronmaster Open El Primero, a technological innovation that allows people to observe the movement of the movement through the window on the dial. In 2004, the first Zenith Tourbillon was incorporated into the El Primero Chronograph, the fastest tourbillon in the world.