Nestle brand new military expansion in summer ice cream battle in advance

Nestlé, which has just become the world’s largest ice cream business, opened yesterday’s scramble for the ice cream market this year. At the same time, it released more than 20 new ice cream products, indicating its appetite for the Chinese ice cream market.

In December of last year and January of this year, Nestlé successively acquired Greek Delta Ice Cream Company and U.S. ice cream industry ranked No. 3 in Dreer, resulting in its global ice cream market share rising to 17.5% and becoming a global ice cream business. Boss. In spite of this, Nestlé was blocked by local brands such as Mengniu and Yili in the Chinese ice cream market.

Liquid milk also had frequent problems in 2005.

According to Dong Haoqin, Director of Ice Cream Business at Nestlé Greater China, the target group of more than 20 ice cream products launched by Nestle yesterday covers different age groups from children to young people. Single product prices also cover high, medium and low prices. Dong Haoqin said that the northern region will be the focus of Nestle's ice cream, and Nestlé will continue its second- and third-tier marketing strategies starting from last year and improve its distribution network in such cities.