Peacebird: Make "Experience Economy" Home

The complete formula of the Taiping Bird Leisure Brand has completed the establishment of a typical and systematic brand echelon. The branding structure of the Taiping Bird began to become clear, and the business model of the composite fashion brand is entering the practical stage of brand operation. One of Taiping Bird's brand lines is the fashionable casual clothing brand series, including Taiping Bird Fashion Womenswear and Taiping Bird Fashion Menswear. In the operation of this brand, the formation of misplaced competition and unique brand presence. Do not ask for a "giant", as the president of the Pingpingbird Group Mr. Zhang Jiangping has described, "When we enter the store of the bird, we want to make consumers see a completely modern lifestyle. Every detail is very sophisticated and refined, and the feeling is not to sell clothes but to sell a piece of work that is proud of. Branding, especially clothing brands, is to make 'experience economy' a home."