South Korea's first women's brand ON&ON enters Xiamen
South Korea's first women's brand ON&ON enters Xiamen
Fit suit jacket coupled with playful pleated skirt, pink wool coat plus straight gray trousers, January 8 afternoon, a spectacular model show allows consumers to fully appreciate the Korean women's brand on&on ( Anian)'s unique charm. With the show of the model, on&on officially entered Xiamen.
According to reports, the on&on brand was established in Korea in 1992 and is mainly aimed at young female consumer groups in their 20s, producing various types of business wear, casual wear and accessories. Four years ago, on&on began to enter the Chinese market and opened stores in Shanghai, Shenzhen, Guangzhou, and Dalian. Xiamen is already the 34th city on&on. On &on's training manager and South Korean Kim Jung-hee said that on &on will launch more than 300 new models every quarter. Apart from some of the garments processed in China, the vast majority will be imported directly from South Korea.
The on&onsm flagship store just opened, although many young women are interested in the style of the brand's clothing, but the price has become the biggest reason to hinder their purchases. "A simple shirt costs 1,700 yuan, which is equivalent to my salary for one month. I can't afford it," said a young girl.
Although expensive, it is said that on&on performed quite well in other cities. Kim Jung-hee said that in December last year, Hangzhou's daily sales reached 120,000 yuan. “Xiamen is the first city where on&on entered Fujian. We are quite optimistic about Xiamen. In the future, we will open three stores in Xiamen and open at least five stores in Fujian.â€
According to reports, the on&on brand was established in Korea in 1992 and is mainly aimed at young female consumer groups in their 20s, producing various types of business wear, casual wear and accessories. Four years ago, on&on began to enter the Chinese market and opened stores in Shanghai, Shenzhen, Guangzhou, and Dalian. Xiamen is already the 34th city on&on. On &on's training manager and South Korean Kim Jung-hee said that on &on will launch more than 300 new models every quarter. Apart from some of the garments processed in China, the vast majority will be imported directly from South Korea.
The on&onsm flagship store just opened, although many young women are interested in the style of the brand's clothing, but the price has become the biggest reason to hinder their purchases. "A simple shirt costs 1,700 yuan, which is equivalent to my salary for one month. I can't afford it," said a young girl.
Although expensive, it is said that on&on performed quite well in other cities. Kim Jung-hee said that in December last year, Hangzhou's daily sales reached 120,000 yuan. “Xiamen is the first city where on&on entered Fujian. We are quite optimistic about Xiamen. In the future, we will open three stores in Xiamen and open at least five stores in Fujian.â€