Strongly “link†all resources to empower brands and designers | China International Fashion Week 2018/19AW grand opening
From March 25th to April 1st, China International Fashion Week 2018/19 autumn and winter was staged in Beijing Huacai. Nearly one hundred fashion events will be held during Fashion Week this season. The partners also expanded their capacity. In addition to the 751 D·PARK and the Golden Hall of the Beijing Hotel, they also added landmarks such as Taikoo Li in Sanlitun, Wangfuzhong Store in Lafayette Department Store, Madame Tussaud’s Wax Museum, Beijing Minsheng Modern Art. Museums and other holy places of art.
On March 25th, in the midst of great expectations, the opening ceremony of China International Fashion Week (2018/2019 autumn/winter series) was held in the Grand Hall of Beijing Hotel. The final of the "Hanju Award" 26th China International Young Designers Competition final and award ceremony. Also grand opening. As a result, China International Fashion Week (2018/2019 autumn and winter series) opened the fashion curtain.
China International Fashion Week 2018/19AW
DOUBLOVE
Venue: Orange Hall, Taikorinan District, Sanlitun
In the new era of mobile Internet of Everything, China International Fashion Week as a platform is also constantly improving their strong "link" energy level. On the basis of the continuation of the orientation and purpose of China International Fashion Week, this week's Fashion Week has strengthened the power of “linking†from three aspects:
One is the link between fashion and business. Together with the China Department Stores Business Association, and Beijing's fashion landmarks such as Sanlitun Taikouri and Galeries Lafayette department stores, and other well-known business districts as access points for publishing venues, the fashion and business are further closely integrated, and fashion and design are pushed to all aspects of society. Let more consumers and fashion close contact.
With more emphasis on the “big fashion†concept, Beijing’s Madame Tussaud’s wax museum and Beijing’s Minsheng Museum of Modern Art have joined art sites such as artists and art galleries, resulting in the connotation of “big fashionâ€. Extremely rich.
The third is the link with the entire textile and apparel industry chain. Access to commercial institutions such as the China Department Stores Business Association, and the close interaction between representatives of the American Cotton and Asahi Kasei Fibers and fabrics upstream, has provided new sources of water for the source of fashion and will inevitably stimulate the appearance of a new look of downstream fashion.
The current DHUB design exchange creates international integration of product ordering, business negotiation, channel development, trend release, brand promotion, cross-border cooperation, technical exchange, and other functions in the two sites of trend landmarks Sanlitun and 751D·PARK. The service platform showcased more than 50 designer brands from home and abroad. During the period, the outstanding designers of 13 designer brands selected for the 7th 10+3 SHOWROOM Young Designer Base Program were unveiled. These dynamic and cutting-edge design forces will eventually form a new driving force that can ignite the Chinese fashion industry. In the just-than-evil years of the China International Fashion Week, unprecedented creative spirit and vigorous power are emerging. The independent business sector is the biggest surprise she has brought us.
Today's China International Fashion Week has become more diversified in appearance. Apart from new product launches, it also expresses fashion attitudes in a variety of fashion activities and meets the requirements of different fashion factors for Fashion Week. From the perspective of participating designers and brands, more well-known and influential designers appear on the stage of fashion week and continue to publish it. This is a very important aspect of national fashion leadership, which not only promotes Chinese design. The development of the division will also affect the trend of fashion in the whole society.
On March 28th, the Beijing Fashion Forum was held at the Orange Hall in Taiko-Linan District, Sanlitun. This Beijing Fashion Forum is divided into three themes: “Green Sustainable Development Trendâ€, “Business Development Trend†and “Art Lecture Hallâ€. The brand representatives, designers and domestic and foreign experts and scholars gathered together to discuss the future development trend of the fashion industry.
Fashion Week is a product of the era and has always been marked by a sharp era. In the new era of major social contradictions have undergone a major transformation, people are also looking forward to Fashion Week as an important platform for the performance of the designers, to come up with better fashion products, more innovative expression, to meet the entire society for the fashion industry new demand. From the perspective of the industry and the designers themselves, it is more necessary to change their own way of thinking and station perspective, instead of from the perspective of the production chain and supply chain, but from the perspective of consumers and markets to solve the problem. The conflict between the people’s growing good life needs and the unbalanced developmentâ€.
Zhang Qinghui, chairman of the China Fashion Designers Association, said: “What is the high quality development of the fashion industry? It is to design better clothing, use better products to respond to the individual needs of consumers, and better beautify people’s lives. It is the right sense of the fashion industry."
Satisfy the demand, know how easy it is to do; lead demand, long way to go. Leading the demand, is it not a manifestation of "high quality development" in the fashion industry? This is an eternal question before a designer. The successful designer is a great designer.
China International Fashion Week also pays attention to the contemporary expression of traditional culture. In the present, non-heritage culture has become the unquestioned focus. However, rather than simply stressing the preservation of tradition, it is better to think deeply about how to proceed from the current lifestyle, and to sort out, explore and inherit our traditional culture and craftsmanship; It is creative, inherited and promoted on the premise of contemporaryness, integrating non-heritage cultures into life, and allowing Oriental aesthetics to shine contemporary. This is also an important expression of cultural self-confidence in the fashion industry.
Of course, in the rapidly changing era of the Internet of Everything, in the multi-dimensional space where the virtual and reality are closely intertwined, the traditional fashion week system is facing challenges. In recent years, the fashion week model has been repeatedly questioned. What will happen to Fashion Week when there is a great change in productivity and production methods that are the foundation of the industry?
In the information age today, the fashion week system is undergoing changes. Looking at the development of international fashion week, it is directly related to the level of productivity of the fashion industry and the mode of production. Today's so-called “Four Fashion Weeks†are based on manufacturing and industrialization. Electrification is based on the form of the industry chain that is based on the foundation. It is also based on traditional fashion communication methods and epidemic cycles. At present, relying on fast fashion supply chain resource combination to shorten the cycle, the informatization of the dissemination of the form of communication makes the fashion cycle shortened, a series of changes rooted in the development of China's fashion industry, brought great changes in the way of industrial organization, Fashion Week as a satisfaction The carrier of a platform for industrial development naturally changes. China International Fashion Week is also constantly changing. It is becoming a “polarity†that reflects the progress of the fashion industry and instigates the development of the global fashion industry.
All along, there has been more communication and collaboration among the Western industries. The “big four†has become a common practice in the fashion industry. However, as a product of the last industrial revolution, it is also based on the tradition of the past. Fashion industry development cycle based on. In the superposition of the dual factors of the information industry revolution and cultural self-confidence, establishing China's right to speak in the fashion industry and fully expressing the relationship between its own culture and fashion is far more valuable than becoming a “fifth†self-posting.
AI, big data, intelligence, and the "four new inventions", China Internet Corporation has taken the lead in the world in its ability and achievements in applied innovation. The Internet is more and more like nature, providing an extremely rich mutation environment for simple creatures. Since Fashion Week is a model, there is no such thing as a pattern. New modes of industrial organization are in operation, and new fashion week models are naturally being formed. China, with few burdens, is happy with the new era and is one of the most promising breakthroughs.
In fact, China is also becoming the most influential pole in the global fashion industry. The Chinese designers who are at this time are also shouldering the responsibility of establishing China’s important position in the new global fashion industry system. In the new era of informationization, digitization, and intelligence, in the new era of promoting cultural confidence, we must focus on exploring how to form our fashion influence with the Chinese fashion industry organization model and the Chinese fashion industry operating system.
As an important window and platform linking the fashion industry chain and fashion consumption, China International Fashion Week is constantly exploring and driving local fashion weeks to jointly promote the development of the entire Chinese fashion industry. Each fashion week is not isolated. China has a vast territory. The entire scale of the fashion industry is a large system. Whether it is Shanghai, Shenzhen, Xiamen, Qingdao, or Wuhan, Chongqing, Dalian, Harbin and other regional fashion week. Play an important role in this, and China International Fashion Week will highlight the open and inclusive, driving the exploration of the regional fashion industry and ecological co-building, together to form a big promotion of fashion culture propagation system.
Today's China International Fashion Week is being integrated into the context of the global fashion industry and is providing better opportunities for designers at different levels, especially young ones. We have ushered in a beautiful new era that belongs to Chinese fashion. Standing in China vocalizes it in the face of global vocalization.
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