The brand's peer competition is fierce and sharp and "stumps" Nike

Coca-Cola, Pepsi, Nike, Reebok... The competition among several major brands has been fierce. According to the latest news from the American Institute of Quality, the Pepsi Cola leaped ahead of Coca-Cola in the non-durable goods category; sports footwear, “Reebok” surpassed its main rival “Nike”.

According to the analysis, the leading reason for Pepsi may be due to its ability to quickly adapt to the changing habits and attitudes of Americans: they tend to drink slimming soda and bottled water. And 85% of Coca-Cola's global profits come from carbonated beverages that are generally considered unhealthy.

There has also been an interesting change in the continuing competition between the two giants, Reebok and Nike, who produce sports shoes. In terms of perceived quality, Reebok surpassed Nike by 2.4%. Analysts pointed out that the “perceived value and loyalty scores showed that consumers feel that they are buying Reebok even more value for money”.