The death of the founder of Italian famous fashion brand MAX MARA

According to Italian local media reports, ACHILLE MARA MOTTI, the founder of Italian famous fashion brand MAX MARA, died of cancer on January 12, 2005 in his hometown of Reggio Emilia, a small town in central Italy, at the age of 78.

MARAMOTTI was well-known in the Italian banking and financial community before his career and has held senior positions and major shareholders in several banking financial institutions such as UNICREDIT, MEDIOBANCA and CREEEM. In 1983, MARAMOTTI was also awarded the Italian Labor Knight of the Republic of Italy by the President of Italy. He was ranked fourth in the list of rich Italians published by Forbes and had personal assets of 2.5 billion U.S. dollars. The reason MARAMOTTI became an Italian rich man was mainly due to his close relationship with the famous fashion brand MAX MARA that he founded and CREEDM, which owns a national bank group.

MAX MARA, a famous Italian clothing brand founded by MARAMOTTI, was born in 1951. Founder MARAMOTTI launched its first fashion collection at the beginning of its business, starting with a camel coat and a pink suit. Since then, MAX MARA Group's business has embarked on a splendid fashion road, and with more than 50 years of creativity and ideals, successfully established today's fashion industry. MAX MARA, the famous clothing brand, can behave differently in Italy or in the international fashion industry. Its greatest feature is its keen and thorough sense of fashion. It can consistently adhere to the principle of design and maintain excellence. The tailoring techniques, the quality of the clothing, the wearability of the fashion, the reasonable selling price, the ability to focus on new technologies, the attention to efficient communication and the distribution network are all the secrets of MAX MARA Group's great success.

The business of the MAX MARA Group will be taken over by LUIGI, the eldest son of MARAMOTTI, and will be assisted by his brother IGNAZIO and his sister MARIA LUDOVICA. MAX MARA Group employs 3,500 people and has an annual income of more than 1 billion euros.