Versace invests 10 million euros in China to open a new store

VERSACI has invested 10 million euros in China to establish 9 new stores. It is expected that it will be fully opened in 2007, and this may be just the beginning. Versace Group Executive Director Giancarlo Di Risio and designer Donatella Versace are branding in Beijing and will later travel to Shanghai and Hong Kong.

Dirisio began to take over group management from August 2004. Within two years, the company's turnover increased to 148 million euros, the original debt of 120 million euros was basically eliminated, and the cash flow also increased from 2 million euros to 16 million euros. Di Ricio said: "Since we entered (China), I and Donatella agreed on the strategic direction: Repositioning the brand's positioning, I hope the 'Versace' brand is not just a simple fashion brand, and It's a luxury brand.Because fashion is coming and going, and luxury goods are always there... I don’t agree that China is just a Class B market that can be used to increase sales. I believe that brands like Versace have a long history. What Chinese consumers are looking for."

For the first time, designer Donatella came to China and she shyly said at the press conference: “I’m a small woman, so I’m always thinking about my body when I’m creating various collections of fashion works. Almost women, most Chinese women are not nearly the same size as me. Perhaps this is one of the reasons why we can achieve great success here.”