Wisdom WISEMI One-Stop Children's Fashion Department Store Inventory Processing "Tian Long Ba Bu"

Wisdom WISEMI One-Stop Children's Fashion Department Store Inventory Processing "Tian Long Ba Bu"

First, the special welfare sales law:

The specific approach is: At the end of each quarter, for the office building customers near the office building area and the surrounding large-scale enterprise employees, they will launch a discounted sales activity in their own brand showroom, discounting is usually 4-5 fold. The key point of this activity is to do a welfare card. This is a pass for the customer to enter the discount area. It should clearly indicate on the card that the card can only purchase two items. Then send employees to bring welfare cards and small gifts such as a belt, cup to visit customers in various office buildings. In this process, dealers should pay attention to three points: First, only for the nearby office area around, can not fully cast the net, to allow customers to feel the sincerity of the event discount. Second, we must strictly control the time and frequency. Usually only once a year, each time is 40 days, to allow customers to feel the value of the activities. Third, strictly follow the requirements on the card, and let the welfare card reflect its role and value.

This method works very well. We did 18 million in 40 days in the first year and 51.48 million in last year.

Second, lean meat bone digestion method:

The so-called lean meat bones mainly refers to the sale of regular-priced goods and special goods to dealers, also known as internal dealers. First of all, the general logistics department will match these two types of goods in advance, and how many regular-priced goods will be taken by the dealers. How many special offers will I give you?

Third, adjust the store sales method:

This method requires you to have a certain network size, for example, there are 3 stores, 5 stores, wait until the end of the quarter, specialize in one of the less influential stores to do promotions, in order not to affect the regular price goods, generally we All the original goods of the store will be transferred. The last month of the quarter will bring in stock. At this time, a certain scale of network will facilitate the temporary exchange and adjustment of the goods. Selling by way of adjusting the store will have little influence on the brand. At the same time, the sales force and effect will be very obvious. Of course, for some dealers with discount stores, you can combine them with your discount store.

Fourth, season promotion law:

Digestion stocks should be ubiquitous and pervasive at the end of the quarter. General summer men's orders are in October before, and now the inventory of men's clothing in the summer has pressure for us, this time we will have to consider how to do promotion in the season, such as a price of two weeks will immediately sell priceless. Opening season promotion, 1000 yuan goods can be sold for 700 yuan, until the end of the quarter we are doing promotion down to 500 yuan is also difficult to sell.

V. Extra rewards for employees:

This method mainly refers to incentives for 10%, 20 yuan, and 50 yuan extra incentives for the purchase of guides in addition to the normal ones.

In fact, in the current store sales, this method is necessary to put into the performance evaluation section of the shopping guide. The reason is that, in many cases, those super sellers in the shop will have one thing in common. They like to sell the products they sell well, then they will ask for replenishment, and they will continue to make up as long as they have the goods. Once they find this item is no longer available, they will sell it. The second is to sell the money, and so on. When it is finally time to sell the hardest selling money, it is found that by the end of the quarter, sales will be more passive. Therefore, this method is added to the employee's performance assessment range, clearly told shopping guides, the amount of money the store digests must be reached each month, the average daily sales to achieve this basic task. Let them have a concept, of course, extra rewards are given on the scene.

VI. VIP feedback method:

For the VIP feedback method, the conventional method is to integrate the rebate. We will also use this discount method. I hope that the dealers pay attention to two points when giving feedback. First, we must pay attention to the venue selection of VIP feedback service. You must not make choices in excellent sales outlets in your sales outlets so that members can enjoy value-added services. For example, as we generally will be from July 15 to August 15 each year, select one or two stores that can represent the brand image from each region to promote VIP. Second, we must strengthen the service of the stores in the month of return. It is generally notified one month in advance that the month of this month is VIP Management Service Month, then the assessment criteria for this month's shopping guide service will be stricter than usual. No matter what the purpose of the upgrade is to let your VIP customers feel the value-added services here, so as to stabilize and consolidate the most important guests.

Seven, shop decoration before sale:

For this, our brand once had a case. We used to have a more biased store with less traffic. It was originally opened as a community store, mainly for residential customers. At the beginning of the day, when the day was most prosperous, it would be able to make 3,000 yuan. Later we prepared to turn off the store. Before that, we did a pre-renovation sale. We concentrated all the seasons on the goods and made a sale poster. It rose sharply, sold 12 million yuan in 12 days, and sold an average of 10,000 yuan a day. This method is now also used in many shopping malls, such as Beijing's major shopping malls in March and April this year, in the name of shopping malls to do large-scale sales activities, traffic and sales have increased significantly.

Eight, joint promotion law:

The so-called joint promotion law here mainly refers to the association between agents and distributors. Because brands have a wide range of projections, each region in each province will have some dealers with strong ability to digest inventory. Usually shopping malls are a good digestive environment, but dealers themselves do not have so much inventory, can not afford to support the scene, can not reach a consensus with the mall, this time the two parties, the agents to lower the inventory to dealers to digest, The effect is very good. There were also dealers who said that the effect of inventory sales in the mall was very good, and many times they even went to the factory directly to inventory. Therefore, both agents and franchisees can jointly digest inventory with their own needs.

Wisdom WISEMI One-Stop Children's Fashion Department Store Inventory Processing "Tian Long Ba Bu"

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