1 + 2 = 3 Children's clothing: open children's clothing shop need to pay attention to several aspects

Today's era is the time to create the boss, a children's clothing store opened independently, to become their own boss became a lot of people's dreams. However, what kind of shop can you open? How to open a shop? 123 children's summing up a few points, for everyone to learn! First, the age of children's clothing division: basically 0-2 years old belongs to the infants and young children, 3-6 years belong to children's clothing, 7-12 years belongs to the children's clothing, 13-15 belong to the juvenile equipment. 1 + 2 = 3 brand children's clothing is to do 1-15 years old. Second, the sale of children's clothing features: 1. Children's clothing buyers and users separated (particularly prominent children below, and some children now have their own preferences to buy, but still a minority) 2. The purpose of buying children's clothing is very strong, different Consumer impulsive majority 3. "One child, six purse" is to buy clothing for children targeted at grandparents, grandparents and grandparents. 4. The brand that most affects the child's purchase is the brand of his classmate or companion. Third, the new store how to purchase: 123 children's clothing to remind the new store when the goods need to pay attention, you can not blindly see their favorite to enter, to weigh the style, price, gender, color and so on. The number of styles of coat and trousers can not have too much disparity, otherwise customers will have problems in supporting; Some people prefer pink, into the female models are all pink, it also virtually lost part of the preferences of other color customers ; At present, the supply of goods throughout the market tend to female models, girls' clothing style rich, beautiful colors, more attractive to the eye of the buyer, purchase easily lead to one-sided phenomenon; although the boy's style less color change, monotonous, but the boy's supply There are fewer, but in fact the proportion of boys is actually slightly higher than the girls, so as long as there is a boy's models do not give up, the boy's classic style will never be eliminated. Four: Why the size of the clothes are small now: Many models are generally the size of 120-140M as an upper bound, and now the manufacturers apparel samples are getting smaller and smaller, standard size in terms of both the normal Chinese people are biased Small 1-2 yards. And now the children living conditions are good, most of the children over the age of 7 have more than 130CM height; it also resulted in 130CM children's clothing selection is minimal. In addition, many Chinese people have a common concept that "it is better to buy bigger to wear next year." In fact, children are growing too fast now and there is no way to predict how much he will grow next year. 123 brand children's clothing to remind So bought clothes to wear this year, bigger, next year to wear a little smaller, resulting in two years to wear are not fit. Especially a few months old baby, moms bought clothes are required for more than 12 months. So also led to the baby's goods market is also less, because they are afraid to enter the following 12 months. Conclusion: 123 children's clothing to remind the most abundant sources on the market is 1-6 years old, mostly girls! Clothing for the age of 7 less supply throughout the market! Tops and more clothing, pants less than normal! In addition to infant and child-specific wholesale baby point, the wholesale point less supply. V. There are many customers asked: what age do better? 123 Children's clothing think this problem depends on your expectations of the process and what is the goal. Everything has two sides, there are advantages and disadvantages! If you want to purchase more convenient, adequate supply of security, it is absolutely right to do 1-6 years, but to know that many people do this age, peer pressure of competition. If you want to avoid cutting edge, those who challenge big boys, there is absolutely room for them. As to whether they can be specialized in infants and young children, the answer of course is affirmative. However, because the infant mother will require more stringent, fabric to be soft to cotton, style should be loose, let the baby free activities. And infants and young children must also support the many complementary products, from eating and drinking, wearing wear, sleeping cover, play with the need to have a strict standard. So 123 children's clothing is recommended to open 123 children's clothing shop in children's clothing. Generally a 10-ping new store goods, according to summer mid-range goods in terms of words, generally require at least 1-1.5 million of goods, styles in the 100-150 models or so, the total number of 300-500 pieces. If the fall and winter equipment generally need at least 15-2.5 million in goods. Some customers first contact with children's clothing, the first shop, not too many related concepts, the first purchase will be particularly cautious. On the one hand, I hope my new store models can be more abundant, on the one hand do not want to have too much inventory backlog of funds, so I think each one into two or more, more out of kind, or with the same color per color, with a hand. Of course, these concerns 123 brand children's clothing can understand. However, from a retail customer's point of view, this is not conducive to the opening of new stores. Because of this, every clothes should go Hou like the price of this style of color, but also this size can wear children. This probability is too low. And the new shop, the first impression of the customer is very important! She may have fancy the better models, but I asked a size is not suitable, because only one or two! Even if she has time and interest to continue picking, the size she wants to choose small room. I believe this will reduce her desire to buy and her next chance again! So times Ling think this may be worth the candle to the new store purchase model. Therefore, it is not unreasonable for the average wholesaler to require each lot to be approved. Especially for new store customers, to attract popularity and repeat customers is the most important, the new store profits within 3 months should be placed on the second. Originally a new shop is the same as a new car, you need a running-in period, so you can know your customer base spending power, which is the most appropriate age children, do you shop positioning and style is not correct. Apparel industry purchase is very tiring, painstaking labor! Currently 123 children's clothing has also been the perfect network batch process, rich variety, to ensure that customers can make one-stop online shopping, save your time and effort, and ensure the ideal goods.

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