A "soft power" from a post-80s boss who started from scratch
The post-80s boss was originally a wage earner. She designed herself in a home brand store before starting her own business. She and her boyfriend later started their own business, represented a home brand, and opened a home store. Because it started from scratch, there is no financial strength. The size of this store opened is not large, and the decoration is very general. The feeling of the dealers in other parts of the brand who came to her store was that the store was too broken. The subtext of this shop has no image at all. Her competitors did not put her in the eye: such a small shop, relying on a few small hairy children behind the 80s, what can be tossed out? She did not care about her. What makes everyone stunned is that after four or five years, her shop has more than a dozen people, all of whom are young and young after 80s, and successfully opened a beautifully decorated home in the national home hypermarket, Red Star Macalline. Branch. The team she led is very competitive, and the sales business is also climbing and growing. Her shop has also become a model store for manufacturers. The manufacturers have sent their own business team and surrounding dealers to visit her store to observe and study. She and her shop have become a model for learning and emulation.
In the years of store management and terminal combat, she summed up her "ten competitive advantage", which is the "soft power" that she can stand out in the competition of the strong like Lin.
The big competitive advantage is that all the employees in her store are “one special and many capableâ€. Under her training and requirements, basically all the employees are comprehensive hands, and can handle freely from shopping guide, design, installation and activities. When engaging in large-scale terminal activities, all the people are soldiers, all the employees are on the battle, and they can fight and win.
The second biggest competitive advantage is the one-stop service for customers and the responsibility system for employees. For prospective customers who have the intention to sell, from the shopping guide, design, on-site installation explanation, after-sales tracking, one person is responsible for the one-stop service for the customer, so that the employee is responsible for one vote, to ensure customer satisfaction.
The third major competitive advantage is the management of family. All of her staff are both employees and brothers and sisters who are close friends. She has no boss's shelf and treats all employees equally. She takes the lead and rushes to work with her employees. Her employees are very stable. Everyone especially cherishes and likes this big family. It is a competitor who spends a lot of money and can't dig her old employees.
The fourth major competitive advantage is an unswerving weekly meeting system. She leads her team to a weekly meeting from 5pm to 7pm every Monday. The weekly meeting is a must for everyone to participate, rain or shine, and thunder. The weekly meeting will be a very good platform for everyone to summarize, improve, communicate, research and progress.
The fifth largest competitive advantage is the design advantage. If a designer does not have a second shopping guide and does not explain and guide the customer's transaction well, it is more of a mapper. Her designers are experts who can stand on the customer's side and think about what the customer thinks, can make the design meet the customer's needs and can be successfully sold to the customer.
The sixth biggest competitive advantage is the installation advantage. The shopping guide is so good, the design is no better, if the installation is not in place, it will be abandoned. Her installer's skills are among the top locals, and her loyalty is very high, and competitors can't dig up with high salaries.
The seventh biggest competitive advantage is the warm and passionate service. Her clerk is very young, very passionate, very enthusiastic about customer service, and meticulous. Many customers were infected and moved by the passion and enthusiasm of her staff.
The eighth biggest competitive advantage is the purchase of a lark-like voice. The sounds of her and her shopping guide are very pleasant and pleasant, so that customers feel like a spring breeze. Some emotional customers gave her clerk a call and heard the clerk's gentle and understanding voice, the troubles disappeared. The sound is also competitive.
The ninth largest competitive advantage is the arrangement of males and females in the store. Don't underestimate this problem. As the saying goes, men and women are matched and work is not tired. Her clerk's ratio of men and women is very balanced, beautiful women with handsome guys, a look of energy is coming. It is also productivity to match men and women.
The tenth biggest competitive advantage is to build a learning team. The team of clerk she leads is a team that especially loves to learn. Each clerk has a thick notebook that records his learning experience. Always studying, always improving, and learning at all times. Learning determines the future of the team, and learning power determines how far the team can go.
The common feature of the boss’s ten competitive advantages is that it is built around the “soft power†that focuses on improving people’s competitiveness. Hard power (hardware) is not as good as people, it needs to accumulate slowly. The creation of soft power (software) can completely make up for the lack of hard power, and carry out differentiated competition with competitors, let soft power overcome hard power and let soft power become It is difficult for competitors to imitate and surpass the core competitiveness!
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