Adi teamed up with Disney's first children's wear collection

Recently, Adidas and Disney jointly announced that they will jointly launch a series of new baby and children's clothing products. The first series will be based on the theme of "Mickey and its friends". The classic Disney cartoon characters Mickey, Minnie, Goofy, Donald Duck and The silk yarn is perfectly integrated into Adidas' high-end children's wear series products, which combines sports and fashion sense. This series of products includes clothing, footwear and accessories, which are sold in adidas stores and major sporting goods retail stores around the world. The first time the children’s wear collection was introduced, in addition to the traditional tailoring of Adidas’s clothing, details of the retouching gave full play to the magic of Disney. For example, the pocket design on T-shirts and trousers and the rubberized Mickey badge, the hoodie on the Mickey shape Zipper buckles and more. Boys' T-shirts and shirts are based on the vivid Mickey image, while girls' clothing and hats are based on elegant Minnie. In order to make the entire equipment more complete, this series also added feminine accessories, such as tie bags with dress shoes, printed hats with Mickey and Minnie patterns, and comfortable socks.

In addition to extending the classic three-stripes design of Adidas, this series of masterpieces also applies clever details such as full-body printing on the garments, metallic pearl effect, and application of unique silver material on the laces. Children's countless ideas. The main products of the footwear include the Disney Street Run training shoes, in which the girls' shoes use rose red and metal silver, and the boys' shoes are lake blue and white. The upper cartoon characters Mickey and Minnie use a three-dimensional design to bring the entire shoe to life. The most noteworthy details are the colourful soles that leave the footprints of the Disney story on children dressed in Adidas sports shoes.

“The stories of Mickey and Minnie have been accompanied by my growth. And I once had a great goal of designing a set of extraordinary children’s wear for children that can bring these lifelike Disney classics to children’s. In life, it is cool and lovely,” said Rana Babacan, designer of adidas. Pete Brady, Adidas Kids category manager, also said: “This is a great opportunity for two world-leading brands to come together. Both sides combine their expertise to create a seamless blend of children’s love for sports and Disney cartoons. A new world."

Pamela Lifford, executive vice president of global consumer and apparel division of Disney Consumer Goods, said: “Mickey's image always appears at the forefront of fashion trends. We are very pleased to integrate Mickey and its friends into our products in such a way. The sports children's wear collection will surely bring joy to the children, and it will also attract their stylish parents."

The Spring/Summer 2010 series will be listed in Adidas stores and major sporting goods retail stores from December 09 to January 10. Adidas and Disney's next season will be inspired by the cartoon characters in the Disney classic Anime Toy Story and will be released simultaneously with the widely anticipated global release of Toy Story 3.