Concept store is about to open twice for Reebok to start again in Shanghai
Concept store is about to open twice for Reebok to start again in Shanghai
From January 1 this year, the United States Reebok officially entered the arms of the world's second-largest sports producer, the Adidas Group of Germany, with a price of 3.1 billion euros, with Yao Ming, Iverson, Liu Yuling and other dry entertainment stars Reebok also officially became another branch of Adidas.
The reporter learned from Sun Qi, manager of public relations at Adidas China Co., Ltd. yesterday that after the merger, the original trademark and text logo remained unchanged, while Reebok China’s general agent, Shanghai Yue International Trade Co., Ltd. Moved to HongQiao Road headquarters, directly managed by Adidas. The Reebok brand's first concept store opened on Nanjing West Road in Shanghai, and it was completely renovated after New Year's Day. However, according to the person in charge of the store, the store is expected to re-appear tomorrow.
Logo unchanged concept store reopened
The reporter arrived at the Nanjing West Road Reebok Concept Store yesterday. All the glass doors and windows of the store have been closely affixed to the old newspapers. Into the store, the reporter saw the empty shelves in the store, there are large and small types of garment boxes stacked on the floor, Kaifeng, five or six clerk is busy moving the footwear into the warehouse. According to the person in charge of the store, since August last year, the store has actually been taken over by Adidas and has started direct management. "Now here, from the store manager to the clerk are affiliated with Adidas."
For the reason behind this closed door for several days, the store explained that because there were a lot of new arrivals in the year, the store needs to be renovated. If nothing unexpected happens, it is expected to reopen on the 10th. The store also said that after the merger, apart from changes in the affiliation of personnel, there has been no change in the brand of Reebok. "Reebok, REEBOK and other text logo trademarks are still the same as before." Adidas company's logo will not appear in the shop.
General agent moved to Adi China headquarters
In 2006, Adidas Group of Germany annexed the US Reebok brand for 3.1 billion euros. On the New Year's Day this year, the merger of the two companies will proceed smoothly. Subsequently, Reebok China's general agent --- Yueba (Shanghai) International Trade Co., Ltd.'s office, officially moved to the location of Adidas China headquarters - Shanghai Hongqiao Road No. 3. Yang Xiaowen, public relations director of Yueba Company, said in an interview with reporters that after the relocation, the Reebok brand and the Yueba Company remain unchanged. “The management party was changed from the previous Reebok company to Adidas.†The other said that during the merger phase, Reebok's overall personnel, business and marketing sales departments will not have much change.
Previously there have been media reports that Reebok dealers in other provinces and cities were unable to place orders and returned goods, resulting in a backlog of inventory and economic losses of up to one million yuan. Yang Xiaowen stated that due to negotiations between the two companies, it has been properly resolved through returns. These legacy issues. At the same time, it revealed that as Adidas is still one of the Olympic sponsors, it is very likely that the Reebok brand will take a ride and get involved in Olympic brand marketing.
The reporter learned from Sun Qi, manager of public relations at Adidas China Co., Ltd. yesterday that after the merger, the original trademark and text logo remained unchanged, while Reebok China’s general agent, Shanghai Yue International Trade Co., Ltd. Moved to HongQiao Road headquarters, directly managed by Adidas. The Reebok brand's first concept store opened on Nanjing West Road in Shanghai, and it was completely renovated after New Year's Day. However, according to the person in charge of the store, the store is expected to re-appear tomorrow.
Logo unchanged concept store reopened
The reporter arrived at the Nanjing West Road Reebok Concept Store yesterday. All the glass doors and windows of the store have been closely affixed to the old newspapers. Into the store, the reporter saw the empty shelves in the store, there are large and small types of garment boxes stacked on the floor, Kaifeng, five or six clerk is busy moving the footwear into the warehouse. According to the person in charge of the store, since August last year, the store has actually been taken over by Adidas and has started direct management. "Now here, from the store manager to the clerk are affiliated with Adidas."
For the reason behind this closed door for several days, the store explained that because there were a lot of new arrivals in the year, the store needs to be renovated. If nothing unexpected happens, it is expected to reopen on the 10th. The store also said that after the merger, apart from changes in the affiliation of personnel, there has been no change in the brand of Reebok. "Reebok, REEBOK and other text logo trademarks are still the same as before." Adidas company's logo will not appear in the shop.
General agent moved to Adi China headquarters
In 2006, Adidas Group of Germany annexed the US Reebok brand for 3.1 billion euros. On the New Year's Day this year, the merger of the two companies will proceed smoothly. Subsequently, Reebok China's general agent --- Yueba (Shanghai) International Trade Co., Ltd.'s office, officially moved to the location of Adidas China headquarters - Shanghai Hongqiao Road No. 3. Yang Xiaowen, public relations director of Yueba Company, said in an interview with reporters that after the relocation, the Reebok brand and the Yueba Company remain unchanged. “The management party was changed from the previous Reebok company to Adidas.†The other said that during the merger phase, Reebok's overall personnel, business and marketing sales departments will not have much change.
Previously there have been media reports that Reebok dealers in other provinces and cities were unable to place orders and returned goods, resulting in a backlog of inventory and economic losses of up to one million yuan. Yang Xiaowen stated that due to negotiations between the two companies, it has been properly resolved through returns. These legacy issues. At the same time, it revealed that as Adidas is still one of the Olympic sponsors, it is very likely that the Reebok brand will take a ride and get involved in Olympic brand marketing.