Italian fashion brand Missoni sheds the color kingdom

MISSONI is almost synonymous with knitwear in the international fashion world. From the dancer Rudolph Nuraydorf to Jacqueline Kennedy, from Sharon Stone to Woody Allen, everyone wears MISSONI. What is his charm?

The encounter between Wang and Hou

Globally, MISSONI is one of the very few fashion brands that continue to operate in the family business. The product line has extended to the beginning of the MISSONI Empire in the fields of clothing, perfume, accessories, home and other fields. It is also the founder of Ottavio Missoni (Thai Missoni) and Rosita. Missoni (Rosa-Missoni) loves her way.

“Color + Stripe + Knit” is like the basic elements of the Italian fashion brand Missoni Kaleidoscope. Different combinations and collocations create the colorful world of Missoni. Every angle and every moment is never the same, full of surprises. From Ottavio and Rosita to Angela, Missoni continues its fun, trendy and creative brand style as it always has.

Ottavio Missoni, born in Dalmatia, Yugoslavia in 1921, demonstrated his talent very early. At that time, the most remarkable was still his athletic talent. At the age of 16, he was already the holder of the 400-meter race men's record. After the outbreak of World War II, which had a serious impact on his athletic career, he forged a more persevering, optimistic personality and a hobby of art and craftsmanship.

At the 1948 London Olympics, Ottavio Missoni, a 27-year-old athlete, met 17-year-old Italian girl Rosatta. The god of love cast magic in their eyes. In 1951, they were engaged. In 1953, Ottavio Missoni married Rosita Missoni. In the same year, they founded the MISSONI brand in Varese, Italy. Both of them were designers and began to use the artistic talent to start the legend of MISSONI Empire. “Love is not when you look at me. I look at you, but the eyes of the two people look at the same place.” MISSONI is the territory of their love. After more than half a century, this sentiment spread to families and affections, allowing the MISSONI brand to always bathe in a warm atmosphere, so that people who love MISSONI not only enjoy a distinctive style and elegant taste in their clothes. It also has a sense of value and well-being.

Ottavio and Rosita also have a common hobby is to collect works of art around the world during the trip, these collections not only make them happy, but also brought innumerable inspiration to their creations, Greek style, African themes, etc. all come from.

Three elements of magic

The magical three elements of MISSONI make up what is called "style". "Color + Knit + Stripe" is organically combined into a colorful kaleidoscope that will never be repeated. Because of its imaginative and artistic appeal, clothing has the characteristics of art. Artwork is never out of date, which also determines the classicism of MISSONI fashion. This brand story interview shows six sets of MISSONI classic designs in different periods, which fully demonstrates this point.

MISSONI's style is basically determined by the color, it is not a specific color but the color itself, is its pure and simple application. For many brands, color is just an element that can be added. For MISSONI, color can be said to be the basis of each design and each style. Color can bring energy to fabrics, and express meaning through the interpretation of clothing. "In the MISSONI brand, certain things are an intention, but also a way of thinking." - Color can also be said to be the primary thinking method of Tai and MISSONI. Therefore, despite the complex colors of MISSONI's clothing, sometimes it is the color of The room originally collided with each other, but under the control of the designer, it can always show the beauty of harmony.

The earliest MISSONI stripes originated from sports; because the earliest Ottavio machines were used to make sportswear, they could only produce knitwear in a single shade or stripe. This is a fortuitous reason, but the preference for symbolic symbols related to happiness and freedom makes later stripes become the symbolic style of MISSONI. The rainbow stripe is the most common style in the MISSONI style. In addition, there are mixed stripes, herringbone stripes, beach stripes, spectral patterns, Greek braided patterns, Scottish plaids, and MISSONI's “spells” created in the 1970s ( Dots and prints and different patterns overlap each other, with each other not in harmony) style, have become a significant symbol of MISSONI.

The color of organic fabrics is simple, and the traditional style can only meet part of the requirements. MISSONI finds a new way - knitting. This is also the liberation of fashion on the body. Through knitted casual wear, sweaters and various knitwear fashions, MISSONI clothing expresses a brand-new behavior: less ceremonies and less stereotypes. Lines and colors flow on soft fabrics, creating a free and comfortable wearing experience and vibrant vitality.

Empire expansion

From the small workshop originally set up in the basement to the mass production, the fantastic colors and stripe combinations of MISSONI have been washed through time and become more and more dynamic. In 1967, MISSONI held a press conference in Milan because considering the rims of the bra would affect the smooth performance of the knitting, the designers asked the model to perform the MISSONI costume. This unprecedented move shocked the fashion world and became the headline of the newspaper media at that time. The reason was that MISSONI challenged the conservative spirit that was not yet open at the time. Later, Ottavio Missoni was responsible for the development of knitted designs, and Rosita was responsible for the work of fashion design. The two were harmoniously and perfectly matched and successfully integrated art into practical clothing. It also made MISSONI popular in the world in the 1970s. The American fashion industry once awarded the Neiman and Marcus awards to Ottavio Missoni, and the London Academy of Special Arts also awarded him with a doctoral degree in honorary textile engineering.

After winning the victory in the field of clothing, MISSONI gradually expanded to perfumes, accessories, and homes. Its accessories products are especially sought after by many MISSONI fans. The unique color aesthetics, combined with the folk and popular elements of the era, make the best use of it. Rich colors and non-repeating patterns also appear in MISSONI's shoes and bags, ties, scarves, and even hair ornaments and eyeglass frames. MISSONI's shoes, in particular, are unique in their use of woollen fabrics. The classic herringbone pattern or plaid pattern and the calm and elegant color combination are exactly the same as the classic style of MISSONI clothing.

MISSONI HOME is also an absolute theme with geometric abstract patterns and colorful stripes, and it has been adjusted according to the characteristics of its service in indoor space, adding the concept of space. Rosita Missoni summed up the core theme of MISSONI HOME as “space-dye”, which means “replace solid colors with a variety of splendid colors and create amazing visual effects by creating continuous changes with fantastic abstract geometric patterns. MISSONI HOME's “color dots” are rich in forms: horizontal lines, vertical lines, zigzag lines, wavy lines, small squares, multi-colored squares, dots, etc. They form a “MISSONI combination” together with various colors. game". Today, computers and sophisticated precision weaving machines give the “MISSONI Game” more “tiles.” The extraordinary combination of the products makes the products look like handmade products from skilled craftsmen. Their color structure is so beautiful. unique. In addition, the success of MISSONI's unique style is also inextricably linked to advanced dyeing and weaving techniques, because only pure, clean and transparent colors can guarantee the basis of free dance in a strong and complex contrast.

The classic continues

If the brand was created at the beginning, relying on the efforts and wisdom of Ottavio and Rosita, MISSONI quickly became popular in the entire western fashion world. Then, today's MISSONI is passed down to the second generation, and the clear division of labor and exhibitions between the three brothers and sisters. The long-term cooperation will make the brand more powerful, and it will make other family brands envy.

In May 2006, Vittorio Missoni, the current president of MISSONI who came to participate in the Beijing interview, was the eldest son of the family. He was first involved in the management of the family business. He followed his parents for many years and understood his father’s ideas best. The essence of the MISSONI style is also the most important. Deep understanding. Mr. Vittorio Missoni has already become the right-hand man of his parents. Now, he is not only responsible for management, but also advises on the design of each season and decides the direction of brand development. His younger brother Luca Miisoni is in charge of technology and the introduction of new craftsmanship, which is the link between his poetic creation and practical application. Angela Missoni, the younger sister, has been assisting mothers in the design of women's clothing since she was 18 years old. After experiencing the family business and becoming the mother of three children due to marriage, she has returned to the lake and has received great attention in the Italian fashion design community in recent years. Her design inherits the color style of her parents and is good at using the relationship between light and color, and incorporates more new fashion elements in the style and overall shape, bringing great vitality and change to MISSONI. Due to Angela's wide range of interests, she also expanded the MISSONI HOME brand for the MISSONI brand, so that the moving colors and stripes not only float with the body, but also appear on the walls, indoors, and pervading the entire space.

The MISSONI brand celebrates the 50th anniversary of the establishment of the show, once the photos of the members of the MISSONI family as background. Like Rosita and Ottavio who “look forward”, expands the second generation of the brand empire with the most solid and harmonious triangle structure, and the grandchildren who are radiated with sunshine, joy and deep family warmth constitute the most MISSONI fashion empire. The core, starting with the essence of thinking, values ​​and artistic creativity.