Directly hit the World Internet Conference | Ding Lei: Stimulating me into new areas because they are not good enough

"Dingjia pig was listed in December, the amount is not big, only 20,000 heads." Even if you don't know this person before, it is not difficult to notice, Ding Lei is particularly excited at this Wuzhen meeting. Sitting alone by the river to watch the scenery and drinking tea, feasting more than a dozen Internet circle friends to drink late at night, while not forgetting to promote Ding's pigs on formal occasions, his face is always happy. This is somewhat different from the low-key image he has maintained.

Everyone has a good spirit. Before Ding Lei came to Wuzhen, NetEase's latest third-quarter earnings report recorded a net profit increase of more than 60%. The stock price rushed to 230 US dollars, and the market value exceeded 30 billion US dollars. The market value is almost equal to Jingdian, an e-commerce company listed on NASDAQ. Ding Lei attributed the increase in market value to the increase in corporate profits. Ma Huateng, who came to Wuzhen at noon on the second day of the conference, expressed his regret that he missed the private feast and did not eat Dingjia pig.

In a speech at the Wuzhen Conference hosted by Wu Xiaoli, deputy director of the Phoenix Satellite TV Information Center, on the afternoon of November 17, Ding Lei revealed that NetEase is about to release a health device. “Not expensive, only a few hundred yuan, can predict people. Possible diseases in the future." For the new products that have not yet appeared on the market, he kept his mouth in time and did not say anything further. More than a month before this, Netease officially announced its entry into the field of smart hardware by means of "small pieces" such as patch panels, smart chargers, and fast charge data lines.

Ding Lei, who has always thought about it and made a fortune, seems to have "changed the way". Regardless of the pig raising, Ding Lei said that he wanted to eat the taste of pork when he was a child. I said that I started to do cross-border e-commerce koalas two years ago. Later, I introduced the ODM (original design manufacturer) e-commerce "strict selection". Nowadays, I have been arguing about artificial intelligence and hardware. Let him toss out so many unrelated businesses in addition to the game business of “lying money”. Does he still have time to pursue his own quality life like love, net worth, information?

In Wuzhen, he explained to the First Financial Journal the reason for entering a new field. “It can stimulate us to continually deploy some new fields because people in those fields are not doing well enough. We feel that we can develop our own capabilities and develop The spirit, including the resources in hand, can make it better." But he did not forget to add a sentence, "Of course, the process of exploration and innovation requires a lot of courage, but also a lot of tuition." Indeed, such as social communication It is a pity in his layout. The first opportunity and the right to speak are not currently owned by Netease.

Let him decide to be the driving force of cross-border e-commerce, on the one hand from the expansion of consumer desire and the country's policy, and on the other hand, Ding Lei is aware of consumer concerns about fakes. He did not forget to endorse the koala's authentic strategy on various occasions. When a reporter asked why some goods on the koala were so low, some people questioned the quality problem, Ding Lei would explain to the other party. First, because the country imposed a preferential tax rate of 11.9% on cross-border, and the koala and the brand purchase were all single. With a large order of millions of dollars, the scale has lowered the purchase price. "The guarantee is genuine."

Making a strict election is an extension of his personal interests. He is willing to share the good things in life with netizens through the texts, but he found that China's foundry production capacity is first-class, but there is a general lack of industrial design. He handed the design and production to the partners and foundries, and he only made the selection and quality control. This is similar to Alibaba's "China Quality" launched by some coastal processing belts last year. It uses large-scale production lines to produce the price of ordinary goods. The difference is that NetEase is a self-operated model.

However, this also caused some of the criticisms of the "big cottage" in the initial election. Strictly chosen to explain, in the ODM model, after the manufacturer produces the product, the “copyright” of appearance, fabric, size, etc. belongs to the manufacturer rather than the brand, and the manufacturer can sell the plan and the product to multiple brands. Ding Lei is now also strictly selecting the platform, saying that many daily necessities, including underwear, are bought carefully. “A trolley case is produced, I will send people to different models to try, and the characters do not meet the airline’s hand luggage standards.”

A NetEase employee close to Ding Lei described this to the First Financial Journal reporter. "In fact, the pigs raised by Ding Lei are the strict choice in the pork industry."

But the e-commerce did not satisfy Ding Lei's appetite. He is now eyeing artificial intelligence. In the words of Lei Jun, "Artificial intelligence is in a mess at this year's Wuzhen Conference." Although Ding Lei usually reads books, in addition to the quality of business and life, it is a book that represents the frontier technology and future life of human beings, but he It is said that it is necessary to lay out artificial intelligence. If you want to enter the medical field, it will inevitably make some people feel guilty and what fire to do.

In fact, the fact that Google AlphaGo defeated the human player has greatly touched Ding Lei and enhanced his determination to enter artificial intelligence. He believes that because of the popularity of artificial intelligence, 2016 has become a huge year for the future trend of the Internet. The industry is the first to implement artificial intelligence in text and language translation, so that Ding Lei, who likes to read English materials, is excited. "Finally, the machine solves the translation problem perfectly."

Ding Lei, a music enthusiast, said that there are 20 million songs in the world. "I always wanted to develop a smart product. I want to listen to what song I want today. It will be smartly recommended to me." As Baidu’s president Zhang Yaqin said, search It is the natural application field of artificial intelligence and the longest field of using artificial intelligence. Like Facebook and today's headlines, big data recommendations for news content will also enter the artificial intelligence stage. Music apps such as Netease Cloud Music and Shrimp Music are also trying to do this, but the amount of data and algorithm models behind it have not made them so smart.

Maintaining the high growth momentum of the game business, the e-commerce from self-operated cut-off and quality control has gradually improved. After Ding Lei missed the search and socialization, can the next new layout be successful? After all, this field is standing in front of him with technology giants such as Google, Microsoft and Amazon.

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