Exuberant youthful and lively H&M Women's 09 autumn and winter advertising campaign (continued)

After H&M's cooperation with CHANEL designer Karl Lagerfeld and the popularity of the media, the company's popularity has risen. H&M has successfully enhanced its self-brand value under the condition that it is cheap but has the help of a master. H&M invited Terry Richardson, a very active photographer recently, to shoot 09 autumn and winter advertisements. It was a well-known model and he believed that the works presented were absolutely not bad. Terry's recent CM collection for fashion brands began her youthful and lively style beginning with the Lacoste spring-summer collection, capturing the playfulness of the models.