JAKET Juke Women's 20th Anniversary Fashion Show for Endangered Wild Animals

On the 20th anniversary show, JAKET also had the honor to invite the founder of "Wild China", Mr. Zhi Zhinong, the founder of the "Biodiversity Research Institute", Mr. Xu Jian, and the founder of "Southwest Mountain", Mr. Dong Lei, the only one to win the world. Mr. Yuan Minghui, a Chinese singer of professional photography competitions, and several famous Chinese wildlife photographers visited the scene to share the current status of endangered wildlife protection in China, thus arousing public attention and thinking about nature.

On the evening of August 1, 2018, “Come on – scream for endangered wildlife” JAKET 20th Anniversary Fashion Show was held in collaboration with wildlife photographers at the JAKET Future Life Institute.

No T station

Only the natural way

The wildlife photographer walked into the forest, picked up, and the tree dance hummed. When the birds fluttered their wings and took off, they scattered a few feathers...

Not with fashion trends

Just vocalize for endangered wildlife

Due to the deterioration of the environment and the indiscriminate hunting of human beings, the survival of various wild animals is facing various threats: the Chinese pangolin is from “no danger” to “extremely dangerous”, and the number of gibbons of Gaoligong is only 1000. Only... When we learned that these wild animals are dying out in large numbers, JAKET believes that it is their responsibility to use a unique design language to protect endangered wildlife.

No fashion blogger

Only wildlife photographers

Since its establishment in 1998, JAKET has continuously injected thoughts on ecological protection in its products. In 2012, it began to cooperate with domestic environmental NGOs and went to nature reserves to participate in scientific investigations and video recordings.

On the 20th anniversary show, JAKET also had the honor to invite the founder of "Wild China", Mr. Zhi Zhinong, the founder of the "Biodiversity Research Institute", Mr. Xu Jian, and the founder of "Southwest Mountain", Mr. Dong Lei, the only one to win the world. Mr. Yuan Minghui, a Chinese singer of professional photography competitions, and several famous Chinese wildlife photographers visited the scene to share the current status of endangered wildlife protection in China, thus arousing public attention and thinking about nature.

On-site signature of the founder of "Wild China"

From left to right, in turn, Zheng Sheng, Xu Tingcheng, Dong Lei, Xu Jian

Yuan Minghui, Li Junjie, Liu Yanming

Yan Zhinong teacher went to Guanxiu

From left to right

Moderator, Zhai Zhinong, Xu Jian, Yuan Minghui, Dong Lei

From left to right, in turn, Li Cheng, Xu Tingcheng, Liu Yanming, Li Junjie, Dong Lei

Xu Jian, Tan Xiangfang, Qi Zhinong, Jacky Poon, Yuan Minghui, Zheng Sheng

Tan Xiangfang, Jacky Poon, Dong Lei, and Yan Zhinong took a group photo at the reception

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