Tao Di children's wear: 15 years of grinding a sword Cai Mao Mao Li tide head singing strong wind

15 years of grinding a sword, financial Mao Dang Li Chaotou singing strong wind

In the past two or three months, the Fujian Finance Group’s happy events are:
On September 19th, at the changing session of the China Clothing Association Children's Wear Professional Committee, Chairman Zhou Xuncai was elected as the chairman of the Children's Wear Professional Committee.
From January to November of this year, under the circumstances of the global foreign trade slump, Fujian Caimao Group still maintained a rapid growth rate of 25.
On December 11th, Fujian Caimao Group celebrated its 15th anniversary.
Everyone is happy and cool. On the 15th anniversary of the anniversary, Fujian Maomao Group donated 38 million yuan of children's clothing to the Fuzhou Charity Federation. The president of the Fuzhou City Charity Federation, Fang Qingyun, said that this is the largest material donation the association has received so far.
Over the past 15 years, the Fujian Finance Group has always been such a dare to sing the wind.

Stepping up and down the wind

“Five years of financing and breaking through the sand, we have gone through a difficult process from entrepreneurship to development, from strength to strength to today's glory, and we have also paid diligence and wisdom.” At the financial group's fifteenth anniversary celebration, Zhou Xuncai When the chairman in his speech reviewed the road that he had traveled in the past fifteen years, his words unconsciously revealed the hardships and glories of the storm. "Fengmao was incorporated in Hong Kong on November 1, 1994. For fifteen years! This fifteen years is not extraordinary!"
In the past 15 years, Cai Mao has experienced a series of difficulties: Hong Kong's red chip disaster in 1997; the Asian financial crisis in 1998; the explosion of technology stocks in 2000; the September 11 incident in 2001; the SARS incident in 2003; In April of the year, Cai Mao Textile initiated the listing of domestic A-shares. Since 2005, the partner Minfa Securities Co., Ltd. suspended its case; in 2006, the Renminbi appreciated; in August 2007, Caimao Group engaged UBS Investment Banking, Paulson Heng, and KPMG. Eight world-renowned listed companies, such as accountants, launched the Hong Kong Main Board listing plan, which was suspended due to the outbreak of the world financial crisis in 2008; the world financial crisis broke out in 2008, and so on. Every incident has caused the financial crisis to undergo varying degrees of shock.
"In the face of these shocks, Cai Mao's team did not flinch, but learned lessons and boldly reformed the operating mechanism of the company." According to Zhou Xuncai, the financial and economic reforms of the past decade have been continuous:
In 1996, a commission system was introduced; in 1998, a joint-stock system was adopted; in 2000, a production and processing plant was established in Fuzhou, and Yuanshengmei Factory was established in Xiamen through acquisitions; and the integration of industry and trade began; and in 2001, Caimao seized on China. The mainland opened its opportunity to open up foreign trade management rights for private enterprises. It registered and established Fujian Caimao Textile Import and Export Co., Ltd., and relocated its headquarters in Hong Kong to Fuzhou, echoing with Hong Kong’s trading houses, forming a one-stop operation between Shangdong Industry and Trade. In 2002, Caimao acquired the French brand TOPBI and registered the Tao Di trademark in China, successfully pushing the Tao Di children's clothing to the Chinese domestic market, successfully completing the transition from OEM order production to OEM and private label dance. Turned back; in 2003, Cai Mao built a financial industry park in Jinshan; in 2006, Cai Mao built an area of ​​365 acres of Cai Mao Textile and Garment City; after the outbreak of the financial crisis in 2008, Cai Mao Group quickly carried out internal restructuring. , Fuzhou Peach Bell Knitting Garment Co., Ltd., Fuzhou Maoyuan Weaving Co., Ltd. and Fuzhou Rongshengmei Textile Garment Co., Ltd. were merged into Fuzhou Rongyu Line Textile & Weaving Co., Ltd.
“It is precisely because the fiscal and economic development has progressed with the times and implemented a series of reforms that have strengthened the anti-risk mechanism of the company and consolidated its foundation. Since then, Cai Maomao has gradually developed and expanded after fifteen years of baptism.” Zhou Xuncai concludes. According to Tao, “Fifteen years of cultural accumulation, fifteen years of brand building, and fifteen years of hard work have created the financial performance of today.”
At the same time, at the financial group's 15th anniversary luncheon, Ms. Yao Huaping, Vice President of the Group’s business, also expressed her feelings in a poetic language. “The time is beautiful, the past is vivid, and the weather is fifteen. I and my team have experienced countless challenges in life and careers, the ebb and flow, spring and spring return, we experienced a lot of setbacks and ups and downs.In the past, it was not known, but the eternal spirit let Caimao gradually has the momentum of the Yellow River's entry into the sea and is struggling with the wave of the industry. Today's Caimao is like carrying the sound of wind and thunder, and it rang between peers."

Fully transferred to the brand battle

After fifteen years of development, Caimao has developed into a large-scale textile and apparel company integrating R&D, design, production and sales of its own brand. Its assets total 1 billion yuan, net assets 600 million yuan, and its annual output value exceeds 2 billion yuan. With an annual sales of more than 1.1 billion yuan, the annual export value exceeds 180 million U.S. dollars, annual profits and taxes exceed 30 million yuan, and more than 6,300 employees. Caimao Group has literally become the largest foreign trade clothing export-oriented enterprise in Fujian Province and the nation's largest manufacturer and exporter of children's clothing brands. Its sales volume ranks first in the country.
Nowadays, Caimao Group has been honored as one of China's Top 100 Enterprises in the Garment Industry by the China Apparel Association, and has been ranked as one of the “Top 500 Chinese Enterprise Information Companies” and “Top 500 Product Quality Credit Companies in China”. The Group has been selected as one of the top 100 private companies in China for five consecutive years. Export businesses.
After the bigger and stronger Caimao Group has embarked on a brand new journey:
Last year, Taomao, the self-owned brand of the Caimao Group, greatly increased its brand awareness by recruiting hero Lin Hao as the spokesperson for the Tao Di brand. At present, the Tao Di trademark has been successfully registered in 165 countries and regions around the world, and its products are sold to more than 60 countries and regions such as Europe, the United States, Hong Kong, Singapore, Japan, New Zealand, Japan, and so on. The Tao Di trademark has also been formally reviewed by eight ministries and commissions such as the Ministry of Commerce this year. It is an "internationally-known brand".
In May of this year, “Taidi Emperor's children's wear production automation technology reform textile and clothing city construction project” was supported by the “special fund for central government investment in key industry rejuvenation and technological transformation” with a discount of 15 million yuan, and Taodi’s own brand construction speeded up again.
On December 11th, the occasion of the 15th anniversary of the establishment of Fujian Caimao Group, its own brand Taodi Children's Wear adheres to the development philosophy of “Together with top children”, donated 38 million yuan in cash coupons, and directed rewards to 38 cities across the country. Outstanding children and young people, nearly 130,000 outstanding children will benefit from it. CaiMao intends to encourage more young children and children to compete as "top children." Industry sources said that this move not only coincided with Tao Di children's clothing brand development concept, but also will greatly enhance the brand awareness and influence of Tao Di children's clothing.
"Today will become the past, tomorrow is coming, and the future will be long. The road will be long and long. I will seek it from above and below. We know very well: 'The solid can be prosperous, the fertile talent can be Mao Zemo,' the glory and glory have become yesterday's The story, if clouds, look at the two ends of the past in the future, the pace of the development of financial and masculine, only one forward.” Yao Huaping full of passion is convinced that as a trend of history, financial and economic development seems like a bud, will bloom in the branches of tomorrow.
On the new journey, Cai Mao’s innermost feelings are filled with the ambition and self-confidence of “dare to stand up and sing in the wind”.
"'The Xiongguan Road is really like iron, but now it is moving from scratch.' We will start with a higher starting point, higher requirements, and be stronger, bigger, and longer-lasting." For the future vision, Zhou Xunchui This is how he describes it. “From January 2010, the focus of the development of the FMC Group will be fully transferred to brand building. We plan to use the capital platform to integrate resources and improve our company's fourth Five-Year Plan. With its core competitiveness and the ultimate listing of the company, Caimao has become the world’s largest children’s wear manufacturer, exporter and retailer.The Group plans to use the second 15 years to complete the goal of 18,000 marketing outlets at home and abroad, achieving a year of 500 Billion yuan sales revenue."