Giants between luxury giants showdown Hermes boycott lv acquisition
By the end of 2010, the commercial war stories in Paris, the capital of fashion in the world, contributed to the luxury empire. Paris, two of the world's top luxury giants LVMH (Louis Xuan Hin) and HERMES (Hermes) is set off a war between acquisition and anti-acquisition. At the end of October, Louis Xuan Group, the world leader in the luxury goods industry, suddenly made a statement announcing the successful purchase of 17.1% shares of Hermès with a total value of 1.45 billion euros through financial derivatives tools. Recently, Hermes is a tough organization of family activists against this "malicious" acquisition. And firmly said: "Without any kind of help and support, Louis Xuan is strongly required to withdraw from Hermes shares, while also asking the French securities regulators involved in the investigation of the legitimacy of the LVMH operation." Luxury Empire dispute staged again. A corporate gene that capitalizes on the high-profile expansion of capital and pipeline production is labeled as a money and poetic war with a brand that pursues hand-made production for a Birkin bag that allows consumers six years of brand-name warfare. LVMH's plot "Do not give me Dior perfumes? Come down with my name." Since LVMH Group CEO Bernard Arnault integrated Dior perfume into its name in 1987, the emperor of LVMH began Its big acquisition in the luxury segment. From the likes of Givenchy in France, Sephora to Loewe in Spain, TAG Heuer to Switzerland, Donna Karan, Marc Jacobs and BeneFit in the United States, to Fendi in Italy and Emilio Pucci in the United States, LVMH is rewarded. According to consulting firm Alacrastore, LVMH made 62 acquisitions since 1987 and 74 other companies. Citing the French Paris media coverage of the original sentence, "Everyone wants to know, Arnold who is eyeing this time?" The complex structure of the company to streamline, reorganization, stripping those useless brand is often done by Arnott . In addition, sales of LVMH's wine and champagne products have been reduced by about 40% in recent years as a result of large-scale inventory cuts by independent retailers. LVMH has been hoping to sell those brands that need to rely heavily on other independent retailers and concentrate on the brands it sells at its own stores - those gorgeous and extravagant. Hermes elegant and luxurious image of Arnott's appetite, in the gloom of luxury, Hermes or one of the few brands still maintain growth. This performance is very attractive. Louis Xuan Xuan really Hermes has long been around. Arnott has explained that as early as the 1980s, some shareholders of Hermès had sold about 10% of LVMH's shares; the shares were sold at the request of the former Chairman of Hermès in the early 1990s. According to his subsequent explanation, LVMH has acquired about 5% of Hermes shares in recent years. Analysts said that this shows that LVMH has long been deliberate, with a few years Hermes began to re-layout of the acquisition. In March 2010, LVMH Group CEO Bernard Arnault told The Wall Street Journal in an interview that "more companies will be acquired in the next six to eight months." According to estimates by Deutsche Bank and other research institutions, The acquisition of LVMH Group means long-term for the group. LVMH 55% of the profits are currently from Louis Vuitton, other leather brands such as Fendi, Loewe, Celine drag LVMH hind legs over the years, while buying Hermes will undoubtedly ease its dependence on Louis Vuitton. Although Arnold is calmly telling the media several times at the moment, LVMH will not seek a hostile takeover and will not seek a Hermès board seat. "We will respect the independence of the Hermes family and contribute to preserving the family and the French character ... ... "But these words always seem deja vu. He became the chairman of the LVMH board of directors that year, had said the same on more than one occasion, but few can escape Arnault's palm. People still remember that when Arnott bought the 5% stake in GUCCI Group in 1999, he said the same thing while increasing his stake in GUCCI to 34% in a month. Right now, the French local newspaper overwhelmingly reported that the Hermes family expressed dissatisfaction with LVMH Group Holdings Hermes, LVMH Group President Bernard Arnault said he did not mind these negative voices, "I do not think a private partnership has the right to order Investors give up his stake ... Our investment in Hermes is long term, neither social nor its family. " As a global luxury business giant, LVMH investment Hermes is a further expansion of the territory. Hermes family how to inherit LVMH strategy brand genes? In China, LVMH Group and Hermes Group both said they could not accept the Chinese media interview on this issue. This is the luxury goods industry in China has always been the practice. Talk about the brand culture, not to mention Others. Especially at the time of the event. "To be or not to be?" This is the current luxury goods empire, those who still adhere to the independent brand, but failed to maintain a good business status of the enterprise is facing a survival choice. Hermes 2010 experience ups and downs. Jean-Louis Dumas, his predecessor, died on May 1, followed by the departure of Jean-Louis Duma and Jean Paul Gaultier, the classic design director of Hermès, succeeding Christophe, head of French crocodile design Lemaire, many people surprise this change. But Hermes's stock prices were not affected, and all the way higher or even doubled. At the moment, the French Financial Market Regulatory Authority is investigating the LVMH Group's purchase of Hermes Group stake to confirm whether the transaction complies with the rules of the financial transaction. In recent years, LVMH, Richemont and PPR three largest luxury goods group has become increasingly wider and wider. Want to run counter to the competition in international capital operation, the brand only large enough to better withstand the cost of development, design, supply and other costs, and the easiest way to expand is the acquisition. Senior Associate of Longitudinal Consulting, Liu Wei, a senior expert in brand strategy management, believes that LVMH's acquisition of Hermes still values ​​its maverick brand genes: firstly, it does not consider itself as a luxury and claims to be an inventive craftsman; Second, not outsourced, 85% of their own hand work; Third, no flow, from start to finish only by a craftsman sewn; fourth, not afraid, consumers are willing to birkin handbags and other 6 years; fifth, not Sell ​​concessions, would rather spend 20 years to master the industry's top skills; Sixth, do not do the first, always say do not care about the number of only concerned about the value; seventh, do not lead any market, and do late. Right now, people are most concerned about the acquisition once successful. Hermes classic traditional handicrafts will be expanded because of the response to the assembly line production. The traditional handmade products has always been the core value of Hermes point. British book "to luxury - luxury how to lose attractiveness" had mentioned, LV leather goods have long been not reduced to mass production line products, Burberry there are many products are produced in China. Only Hermes, or insist on handmade in France. Liu Wei believes that the luxury brand strategy must ensure that the principle of inheritance in the past, to respect the brand heritage such as family history, unique skills and vivid brand story, the brand identity from the traditional. Right now, in a more and more converging world, Hermes undoubtedly maintained its own style. However, Arnold Weisman, the world master of management, once warned in Marketing Strategy 2001: "It is nature's dominant principle to compete for survival. Perhaps we should even suggest that most entrepreneurs should go to biologists instead of Ask an economist. "
Ear Muff,Safety Earmuffs ,Safety Sound Proof Earmuffs,Fashion Design Safety Earmuff
Zhejiang Shunfa Reflective Clothing Co., Ltd. , http://www.rilysafe.com