JNBY Naturally Creates the Future of Fashion in Shanghai Xintiandi

Recently, the “Nature Creates the Future” brand interactive experience created jointly by the JNBY brand of Jiangnan and the American International Cotton Association has been staged at the artificial lake viewing platform at Xintiandi in Shanghai, China. At the same time, JNBY and the branded store are officially opening in Shanghai Xintiandi Fashion.

Mr. Wang Zhenfei, the architect of Beijing HHD_FUN, specially designed the main building for the event. Inspired by the “future” theme of the JNBY brand season, we have constructed a semi-open-space cotton space with minimal geometry, taking nature and natural organic forms and the concept of future space design. Buildings are built using modules. Multiple combinations of disassembly can present different effects, reflecting the design philosophy of JNBY's pursuit of interest and quality.

The event site set up a laser laser and LED TOUTH interactive technology system. At the same time, the JNBY brand also launched the APP download application software on the iTunes Store for the first time. The new visual field was used to display the brand information in all directions; the models were dressed in the JNBY brand clothing in the United States Satamile The brand's founder, Andrew Price's Pioneer Electronic Music, brilliantly interprets the creative themes of nature and the future, bringing the audience a visual feast of “Nature Creates the Future”.

From December 11th to December 12th, the event space was transformed into a static exhibition of the JNBY brand “collection collection” system. It was open and interactive to all the public. Through a number of [BOX] space flat materials display, it naturally presented the “Southern District”. ] The JNBY brand, sketch brand, and jnby by JNBY children's wear brand's visual performance behavior and brand value pursuit provide viewers with a more in-depth interactive brand experience.