Interview with Lu Minchao, founder and designer of NNE & KIKI children's wear brand
The children's wear industry is a fertile ground in the apparel industry that needs urgent development. In recent years, China's children's wear market has also attracted a lot of entrepreneurs who have entered the industry. The treasury of China's children's wear industry has attracted many businessmen to explore, including some high-end foreign children's wear brands Enterprises and domestic traditional big-name children's clothing have expanded the children's clothing products off the assembly line, as well as fast-fashion brand stationed. Children's clothing industry is one of the three giants of the world, the trend of development is as good as bamboo, the rapid development of major brands gradually opened the children's clothing product line, but at this time in the children's clothing industry and half-way out of a dark horse - - Kids "designer brand." In this era, "designer brand" has its own unique advantages. It has the support of consumers and policies in China and is able to absorb foreign high-end thinking and design concepts. At present, the development of China's children's wear industry is still immature. "Design Division brand "to the children's clothing industry has injected fresh blood. Which in the children's wear designer brand "NNE & KIKI" is a typical children's designer brand. To this end, the reporter in Hangzhou International Fashion Week fortunate to make a special interview with its founder Lu Minchao. Reporter: "NNE & KIKI" children's wear We know it is the majority of mothers appeal launched a children's wear brand, also known as "love from mum." However, the presence of foreign children's clothing brands occupy the high-end market in China's children's clothing market, which has also brought great pressure on China's children's wear industry. At the same time, it also shows that the threshold of China's children's wear industry is not high and well- Not much, how do you think? Lu Min Chao: first of all, I am also a mother, I know as a mother wants to give children what kind of thing, but also very clear children's voices, which is why our "NNE & KIKI" brand is a mothers should appeal to the mother launched a reason, " NNE & KIKI "The brand we are to really make good things to solve the real needs, healthy and environmentally friendly, innovative fashion, to give children a happy childhood will be our goal. Secondly, the original children's clothing with a sense of design to cultivate children's self-confidence and aesthetic, can make children become outstanding, when designing children's wear, I think the main point should be on the color and pattern. I do not like to use too bright dark colors and a large number of cartoon designs to design children's wear. I hope that children's wear in China can get out of the imprisonment of this design method. Children's wear can also show the philosophy of life and aesthetics, Some guidance. In this regard, as long as we deep plowing in this area, it will certainly set a benchmark for China's children's wear industry to promote the healthy development of China's children's wear industry. Reporter: Many domestic traditional brand began to expand the field of children's wear, launched a series of children's clothing and high-end clothing products are very similar resembles the reduced version of high-level clothing, for such design techniques how do you think? Lu Minchao: China's children's wear industry developed late, children's clothing product development is not mature, the children's own physical research is not yet in place, in the design of children's clothing a large part of the time are more similar to the mini version of children's clothing . So for this design I do not agree, because the design of the Chinese children's clothing industry is not mature enough, in the design of these versions of adult children's clothing similar to the time, the handling of children's clothing is not very mature, this children's clothing and Can not meet the physiological needs of children well. Education for children has always been a concern for Chinese parents. However, most parents are submerged in the less optimistic educational environment and the fragmented education concept in the country. Children's clothing just as a kind of child-care needs, currently only as a kind of clothing exists, but not to the world's parents more guidance in children's mental development advice. In fact, costumes as a daily necessities of children inseparable from the day, can bring the child to continue the good experience. For example, in education, it is not only the instilling of knowledge, but also a projection of all the information around the child on it. It can be clothing, even a pattern on clothing, or music, dance, or even parental treatment An attitude of doing things, everything will affect children. We hope that our parents will correctly know that their children should be given their own dreams. And we hope that through the power of clothing to better enlighten our children's imagination, and our current "NNE & KIKI" brand, which is mainly for our children and children, and its sister series "BE TO BE" brand we are In its promotion, its main target is the large group of children, and we would like to use this full range of strength to integrate children's clothing as an art expression and other cognitive arts to jointly educate children A force.
kaiyue , https://www.marketuniongroups.com