Lavinia brand opened its first store in Shanghai to help the national market layout

It is reported that the first stop of the Lavinia brand women's clothing in Shanghai has been firmly established in the two major landmark shopping malls of Global Harbor and Wujiaochang. Since Lavinia opened its two stores in Shanghai in October 2018, sales have increased steadily, indicating that Lavinia's layout in the Shanghai market has been very successful.

Lavinia Club originated in Milan, Italy, and symbolizes the feminine charm and supreme purity. The Lavinia Club brand was established in 2001. Since its inception, the brand has always been committed to maturity, dignity, elegance and capable women's style. It has become a women's fashion brand with its fine quality, considerate service and high-grade design. The leader.

As a women's wear brand starting in Beijing, why is it so fast to win the hearts of southern consumers?

In this regard, lavinia in 2016, Lavinia realized that Shaoshu women's clothing is a red sea, the competition is fierce, LAVINIA needs to adjust the brand positioning, all the image design and space vision, including the consumer group for a new round of positioning. After extensive and long-term market research, LAVINIA found that business fashions that are subdivided in the entire young Shaohua women's market can be worn or worn in business and work. Lavinia gradually locked its brand positioning in the field of “business women's clothing” and created a new concept of business women's wear.

The independence of Chinese women has gradually consolidated, and a large number of women have entered the workplace. The demand for business apparel is expanding and the taste is becoming more and more critical. The rich style and precise positioning of Lavinia fashion women fits the consumer psychology of this group.

It is understood that Lavinia's new speed is basically once a week, plus the product is quite rich, so there are certain requirements for the size of the store, the average area is 100 square meters, the largest is more than 180 flat.

In the future, Lavinia, which focuses on the direct store model, will continue to increase the presence of the Shopping Mall in the South, and analyze the behavioral needs of consumers through data resource analysis to expand the market of first- and second-tier cities nationwide. Lavinia plans to add more than 100+ stores.

Do not forget the original heart, return to the source! Lavinia fashion women adhering to the "foreseeing fashion" concept, using the poetry of nature, the love and touch accumulated by time, memory, emotions to more women in the new era of fashion trends. The fashion carnival of modern women in Shanghai will also continue under the leadership of Lavinia!

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