Creating a New Height of "Culture" in Aviation Costumes - China Uniform Design Competition

The report of the Nineteenth Congress put forward “cultural self-confidence,” and pointed out that the Chinese nation must have a firm cultural confidence and fully understand the status of culture. Airlines, as a carrier for connecting time and space, is China’s “culture card” for the world. “Aviation culture” currently belongs to a kind of “niche culture” in China. To achieve a truly aeronautical culture, apart from the development of aviation technology and the increase of national income, it is also necessary to cultivate and promote a strong national aviation awareness. System planning, multi-layered aviation culture construction.

Aviation uniforms, as one of the most intuitive manifestations of aviation culture, subtly convey the spirit of flying enterprises, the value of flying companies, and the strength of flying companies. This is the first step in the construction of aviation culture, and it is the “soft power” to enhance the participation of China’s aviation industry in world competition. One of the keys. In order to better promote the creative transformation and innovative development of aviation culture and excellent Chinese traditional culture, the "Shanghai International Business Wear Fair Organizing Committee", "Donghua University Vocational Clothing Institute" and "China Federation of Industry and Commerce Federation Textile and Garment Chamber" decided to jointly organize "China Aviation Uniform Design Contest" uses the "contest" as a link; let "culture" fall on the ground, build a solid foundation for the masses, and improve China's aviation culture and soft power.

The "Aviation Uniform Design Contest" is based on the theme of "Exciting under the blue sky". From November 2017 to April 2018, a series of competitions were conducted through the manuscripts → judges (screening design works) → Internet voting, in 2018. On April 20th, the Shanghai World Expo Exhibition and Convention Center finalized. The organizing committee of the Shanghai International Occupational Wear Expo will invite powerful domestic authorities, professors, fabric specialists, clothing quality experts, color matching experts, and aviation professionals to form a strong jury to select national features that will represent the 21st century. The uniformed works of Chinese people with a spiritual outlook and temperament; the organizing committee of the Shanghai International Business Wear Fair hopes to build a professional aviation uniform competition with a benchmarking role and industry influence, and shoulder the social responsibility of promoting the development of China Uniform Aviation. At the same time, it disseminates Chinese spirit, cultural beliefs, and aviation corporate culture to increase the new image of the Chinese airline brand.

Aviation Uniform Design Contest

Deadline for submissions January 31, 2018

We are looking for you who have dreams and dare to innovate. You...