ERDOS Erdos 2018 Spring Summer Advertising

On December 13, 2017, ERDOS (Ordos) released 2018 women's wear in spring and summer. The artistic director Gilles Dufour this season with the theme of “HOLIDAY Suppose Holiday”, conveys the philosophy of freedom that belongs to ERDOS with creative designs: living with imagination, ready to embrace the next unknown. Different from autumn and winter, the sense of freedom of spring and summer design lies in materials, designs and models, exploring the borders and possibilities of styles: cross-seasonal blends of linen, precious cotton, hemp, silk, jeans, and Italian exclusives. Custom fabrics, all use texture to inject rich changes for the spring and summer holidays; roses that belong to midsummer bloom in the season with cool and warm beauty, plus imaginative illustrations of Mr. Pierre Le-Tan, Liberty kaleidoscope prints and art. Geometry patterns, fashion filled the spring and summer vitality and appeal; neat windbreaker, shirt dress, and simple and elegant suits, expressing ERDOS women's soft and balanced relationship.

Varied patterns and colors constitute the most representative aesthetic features of ERDOS in spring and summer. For the fifth consecutive season, he collaborated with the French illustrator artist Pierre Le-Tan to create an illustration series. His artistic strokes outline that this season is a holiday of relaxation and fantasy. Flamingos, toucans, and small squid ... playful romantic patterns and high saturation colors, decorate the playful spring cashmere sweater. As the protagonist of the printing, the three-dimensional pattern of the rose is even more noble under the cool deep blue background, or it is filled with passion in the painting and the cascading technique. The completely different personality is as varied as spring and summer. In addition, the contrasting color lines of geometric lines are neat and simple, yet they have ample tension.

ERDOS's material interpretation of the spring and summer season is even more abundant: the concept of spring cashmere with more detailed needle density is introduced, while velvet and velvet add more possibilities for spring/summer fashion, coupled with high-quality mulberry silk, cotton, and hemp natural Material, together with the light texture of spring and summer. The unique soft skin-friendly skin of cashmere releases a clear feeling of breath under the cooperation of flax and silk, allowing the fibers to meet each other through an innovative process that spans the seasons. The selected natural fabrics, whether imitation denim style or ultra-thin linen, Or the machine wash still thousands of times as the original Italian super wash cotton, in the details of the constant pursuit of quality. The introduction of more fashionable memory fabrics, imitation rattan fabrics, and Italian exclusive custom-designed jacquard fabrics have given fashion uniqueness through distinctive features.

The balanced aesthetics of ERDOS's "softness and power" were interpreted more directly in this season with a swift tailoring and changing patterns. The suit jacket jumped out of the stereotyped workplace style, expressed in a more fashionable language, tightened waist, diffused hem, and the addition of hit-and-pig elements, all through the uniqueness of the ERDOS interpretation of the harmony of women's toughness and femininity. In the name of a windbreaker, the balance between neat styles and variable colors tells the beauty of this balance. For the constant excavation of the trousers type and details, fashion pieces such as shirt skirts decorated with artistic structures consistently convey the artistic temperament and independence spirit of ERDOS women.

Xiaji Art Image

On December 13, 2017, ERDOS (Ordos) released 2018 men's clothing in spring and summer. Inspired by Jan Van Goyen, Vincent Van Gogh, Claude Monet, Claude Lorrain, and Pablo Picasso, the artists of this season's expressions are very different and use the theme of “Summer Art Image” to bring an artistic and fashion aesthetic. Easy trip. The series starts with the low-saturation color and the lightness of spring and summer. The addition of grey tone allows the series to present a high-quality texture belonging to men's clothing. The harmonious color change is like a quiet landscape oil painting. The large-area stitching patterns and artistic lines restore the ambivalence between reality and abstraction, allowing art paintings to be displayed in the name of fashion. ERDOS men's wear this season is more focused on creating multiple scenes of the concept of free dress, the same color jackets, cashmere sweaters and trousers texture overlap, and the integration of casual style into the workplace, are more suitable for contemporary male diversified urban life wear Take the way.

The masterpieces of the artist's masterpiece are expressed in fashionable colors. The colors of seaweeds, oasis, sunset, canvas, clouds and oceans in the paintings appear in different forms, or have a large area of ​​visual tension, or are integrated into the artistic lines and patterns, reflecting the ease and vitality of men's clothing in spring and summer. The new colors of Japanese New Year, yellow grass, green burgundy and other colors of the season highlight the unique texture of ERDOS men, while the greyish-toned tobacco powder, olive green, and white rice use younger colors. Men's wear is elegant and light.

Spring-Summer men's fashion is decorated with richer and more diverse abstract patterns to highlight a more dynamic fashion attitude. Vintage check pattern, in a low-key color matching, brings an intriguing and unique feeling to the minimalist coat. The distorted color camouflage pattern is full of character, highlighting the art-like texture in the harmonious collision of similar colors. The enthusiasm of the yellow sun is met with a calm dark gray tone, through a large area of ​​geometry, so that cashmere presents a more lively style.

The ERDOS men's wear-free multi-scene free dress concept was fully demonstrated in this season's series. The lazy and casual feel of linen breaks through the inherent seriousness of the suit. Casual jogging pants that combine casualness and texture are stacked with slouchy windbreaker jackets, creating a lighter and more attire style with a “conflict-inspired” look. The tone-on-tone style of the same color jacket, cashmere sweater, and underwear not only allows men's fashion to be presented in a fashionable language, but also the texture and texture of the material are fully expressed in the same color stack.