Li Ning Opens Tour of Heroes in Yintai, Beijing

On September 30th, Li Ning, a leading sports brand in China, joined hands with “Queen of Water Diving” Guo Jingjing to start a trip to “Legend Heroes” in Beijing Lotte Intime Department Store.

The "Return to Heroes" is the warm connection between the Olympic Games and the championship hometown after the Olympic Games ended. It invites the Olympic champions to return home and let their hometown people remember the heroes who compose the history of Chinese Olympics. It once again arouses people's pride in the Chinese Olympic Games. Feelings and honours.

In the Beijing Olympics, the Chinese team ranked first in the gold medal list for the first time with a score of 51 gold; the Li Ning Legion made a brilliant record: the five sports teams sponsored by Li Ning, including table tennis, shooting, gymnastics, diving, and trampolines. 34 athletes won 27 gold medals, accounting for 53% of the total number of gold medals in the Chinese legion! After the Beijing Olympics, the "Heroes" event will surely ignite the Olympic enthusiasm of people everywhere.

Today, Guo Jingjing, who won two diving gold medals at Lotte Intime Department Store and the Beijing Olympics, had a face-to-face exchange with many ordinary people and opened the first leg of "Heroes". In a majestic drumbeat, Guo Jingjing went to the stage and many fans who had come to participate in the event cheered and welcomed the "Olympic Heroes." The grinning Guo Jingjing held a conversation with the host to let the audience listen to the voice of the Olympic champions and learn more about Guo Jingjing. “I am very happy to participate in this event. I would like to thank Li Ning for giving me such an opportunity to communicate with many friends who like diving and sports.” Guo Jingjing said.

The hometown of the "Li-Ning Legion" Olympic champion is distributed in 16 provinces, cities and autonomous regions such as Beijing, Tianjin, Guangdong, Hubei and Hunan. During the period from September to December, Li Ning’s "Heroes" championship hometown activities will cover 20 cities in these provinces, autonomous regions and autonomous regions. In terms of event design, Li Ning is also well-intentioned: the venues for the activities are set in the commercial areas where the locals have the highest traffic; in the event cities are organized in advance to hold "City Heroes" sports competitions, the final winner will not only win. Take the champion's signature prizes, get the fortune of playing against the Olympic champions, and enjoy the privileges of the “Champion Day”.

Li Ning’s chief operating officer, Guo Jianxin, said that the "Heroes" event is part of Li Ning's "Hero" series of thematic activities this year. Prior to this, Li Ning has successfully launched two thematic activities, "heroic equipment" and "hero cheering," and has held a series of cheering campaigns that have won wide attention from all walks of life.

Li Ning will not only be a sports product brand, but also a symbol of Chinese brands. In the process of Chinese sports brands going to the world, Li Ning is destined to lead!