Marketing staff, are you professional?
The author gives a training to a corporate marketing staff. During the course of the class, a simple marketing knowledge interactive game is required. The requirement is to follow the usual marketing staff how to do marketing well and how to receive the customer for presentation.
On the stage is a male and female marketing staff.
First of all, the male plays the corporate marketing staff, and the female plays the customer who purchases.
After a chill, the customer asked the marketing staff: "I came to buy a certain product from the company, can you introduce it?"
This is a more basic problem, and it is also a question that the schedule receives customers frequently.
What I didn't expect was that the marketers were spending a long time and couldn't say anything about it.
In the process, I saw the performance of the marketing staff, and everyone else was laughing.
Therefore, the author asked to exchange roles, so that the female plays the corporate marketing staff, the male plays the customer who purchases.
Similarly, when the customer asked to introduce the product, the marketing staff took a long time to answer: "This is our company product manual, you see it yourself. If you have any questions, ask me again!"
Other participants learned to laugh after listening.
The game interaction is over. The author commented: "Everyone, I just saw the performance of our students. I want to ask, are you satisfied with the performance of the students?"
The following is basically laughing.
I went on to say: "Maybe everyone didn't have similar professional training before, and there was no such performance to play. When everyone came up, they might become nervous and forget a lot of everyday knowledge. But what I want to say is that During the performance of the two students, I don’t know what everyone is laughing at. Like this kind of performance, can everyone laugh? If you happen to be a big customer to understand the situation, what can be the result of the performance? I I think the result is a failure, unless it is a loyal customer."
However, in reality, how many people can truly be professional in their own positions?
Do you understand your job responsibilities?
Do you know your product and service content?
As a tobacco account manager, I also ask, is it professional enough?
When the students heard this, they would not laugh anymore.
I immediately asked: "Everyone, I ask a question. As a marketing staff, are you professional enough? A product that you want to sell, the basic types and characteristics are not understood, and your company's history and brand are not known. I really don't know that such a marketer is professional. Some people may say that it is too nervous. My answer is that this possibility is not ruled out, but this is not a factor, and the decisive factor is that I don't think about it at all!"
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