New York Fashion Week Bosideng is officially invited to lead the Chinese trend?
As the head of Fashion Week, the much-anticipated New York Fashion Week (NYFW) will kick off on September 6. This 75-year-old, most diverse fashion week attracts top designers and fashion. Daren people come to pilgrimage. Here, you can capture the veteran generals, as well as the eye-catching new show, this show full of unknowns and miracles, so that every visitor is full of expectations.
The new will "out of the circle", the Chinese whirlwind swept New York
It can be said that in the fashion week of the past, most of the Chinese people are looking forward to seeing the big foreign brands on the show floor, but few domestic brands really touch the door of Fashion Week.
In recent years, with the transformation of consumption upgrades and the rise of Chinese brands, major fashion weeks have gradually begun to recognize the foreign influence of some national brands.
Xiao Bian looked at the official schedule of Fashion Week and found that the Chinese down jackets and Bosden will actually board the New York show on the 11th! This is not a strange thing, after all, more than a dozen Chinese brands will appear in Fashion Week. . To the surprise of Xiao Bian, this time Bosideng was directly invited by the organizer CFDA (American Designers Association), instead of taking Tmall "free ride"!
As we all know, CFDA (New York Fashion Week organizer) has a very strict review of the fashion week's brand, and has a very high threshold in terms of brand influence, product design, industry recognition, etc., only meets international standards and is recognized by the industry. The brand can really be officially invited. But frankly speaking, the well-known Bosideng rate in recent years is really not high, it seems that everyone's impression of it still stayed many years ago. It silently received the CFDA's official admission ticket, which has to be said to be a big hit.
The success of Bosideng caused the curiosity of Xiaobian, but after learning, Xiaobian found that Bosideng was low-key in the past two years, but the action under private has not stopped. Most of the Bosideng we saw on the street before:
But now the storefronts that Xiaobian sees are like this:
Even this:
Under the design of the French designer team, the store was instantly taller. The product design has also changed from the classic style of the older generation that everyone thought of before:
And this:
At a glance, Bosideng’s changes in the past two years are more than a little bit. Even Xiaobian is beginning to be surprised. Is this the Bosideng I know? I want to come to Bosideng to be invited by the organizer to officially get the officially distributed New York fashion. Zhou’s “entry ticket†seems to be inseparable from its two years of change. Although this New York Fashion Week is still a big name for foreign big brands, Xiao Bian is also proud of Bosden’s catwalk model of subverting the brand’s “borrowing powerâ€. After all, this is also proof of Chinese brand strength. A big step forward!
It is true that such a big show in New York Fashion Week can bring certain attention and volume to the brand, but from the development history of big names at home and abroad, the success of a brand depends not only on the eye-catching products of one or two quarters. It is also necessary to lead the trend for a long time and ensure the quality process efficiently. This time in New York Fashion Week, Chinese brands led by Bosideng will show their brand strength to global consumers, and gradually voice their voices in the world and let the world see the power of China!
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