Visited the girls' couture marketing of the neighboring girls, and the scene was hot and impressive.

The reporter first came to the neighboring girl shop at Baixin Plaza in Xinshi Hui. I saw the shop at the door, the window, the water table, the cash register, and so on. They all had a very eye-catching atmosphere and the clerk also wore super cute pink. Tender green "Cola shirt". In addition to a variety of pile heads, limited edition T-shirts, and various promotional materials such as event posters, POPs, etc., in a few places in the store, you can see a bottle of bottles with a "next to girl" mini Packed with Coca-Cola's eye-catching shape. Around 3 pm, the people who walked around the mall began to bust and the girls in the girl shop next door were basically attracted to this fresh atmosphere.
"This hot summer, when you come out shopping and receive a bottle of Cola, it's a really cool thing," Chen Jing, a college student who just came out of the girl shop next door, said.
"You can send a bottle of Coke with a micro-letter. It's fresh and interesting. It's good!" said Miss Liu, who was paying at the checkout counter.
Some loyal fans of the girls next door said that they would collect the coke bottles that they had finished drinking and use them as a vase for collection.
At 7:00 in the evening, the climax of the flow of people began to appear. The adjacent girl shop in the north of Guangzhou Avenue in Huadu had a spectacular scene of crowding people. Listening to shop staff said that during the event, the shop can send an average of five to six hundred bottles of neighboring girl Coke a day. According to statistics, at present, many stores participating in the event have set record highs in single-store performance, with the highest growth exceeding a stunning 450%; at the same time, tens of thousands of new fans have been brought to the official WeChat platform. The activity record is really good.
Coca-Cola's cross-border play is not new. Therefore, this time with the neighboring girl's cooperation, so that people are more concerned about is the young fashion women's brand. Obviously, it is a clever marketing strategy for the neighbor girl to join the Coca-Cola.

In the face of fierce competition and homogenization of the women's fashion industry, the neighboring girl teamed up with Coca-Cola to win the praise and envy of many colleagues. At the same time, it also caused the clothing marketing managers to think again about how to do a good job in promotion of brand marketing: To shape the brand's differentiated image in the minds of consumers, in addition to borrowing celebrity endorsements, sponsoring cooperation, and more importantly, Does it combine its own brand connotation and find direct and effective communication and interaction with consumers? The cross-border cooperation between the girl next door and Coca-Cola’s “Coca-Cola, Love Girl Next Door” is a combination of online and offline collaboration and effective interaction with consumers through their unique communication methods. Obviously, the result is that Each other's brand has won both the name and the profit.