ã€T100】 2015 we can not do clothing?
On March 24, Wang Zhuo, the full-time vice president of China National Garment Association, gave an account of the development of the national garment industry in 2015 at the Seminar on the Development and Market Development of China's Garment Industry in 2015. He said that in the past 2014, the growth rate of the clothing industry slowed down. In the past, it was a 20% rapid growth. Now the growth rate has dropped to single digits. 2015 is the twelfth five-year ending year. Under the new normal, The task of industrial restructuring and upgrading is more arduous. How to adapt to the new normal of economic development, grasp the mode innovation and promote structural transformation will be the key issues for the apparel industry to make new breakthroughs in the new year. President Wang Zhuo in this report, has referred to six times T100 parenting children's clothing, he T100 as an example to tell the apparel industry colleagues, do not be afraid to change, under the new normal garment industry there are many opportunities, as long as the T100 like grasping Live, do a good job, we can achieve a comprehensive upgrade from the product, brand to channel operation ability. He said that in 2014 such a big situation, T100 parent-child children's clothing Why can maintain the momentum of earnings growth, order volume increase? He has been concerned about this issue, has been studying. In the eyes of President Wang, T100 has done a few good places: First, T100 respect for the product, respect for consumers, and seriously develop the product. Now the market has returned to the product era, colleagues in the industry to dive down, seriously look back on the product, usher in a new space for development of the industry. Second, the concept of parent-child T100 packaging is very characteristic, and its ability to resist market risk and other children's clothing stronger. T100's parent-child product structure to effectively avoid the market risk, but also brought a very good installed effect and the overall sense of the image, family belonging, intimacy. Third, T100 has successfully created a market segment that has established the brand's core competencies. To get out of the homogenization of brand identity, whether you are a manufacturing brand or a terminal retail brand, this is a way out. Fourth, T100 provides consumers with more imagination, or more value to meet. A generation of five people wear parent-child wear out, won the eyeballs, vanity has been fully satisfied, this is the value of the part, which is to provide consumers with their own consumption in addition to a value and experience, which is The use of Internet thinking. Wang Zhuo disclosed that in 2014, the performance decline of the domestic apparel industry, the boss "running", the brand closed the door and so on. In his view, the winter has not yet passed for the garment industry. How to break the game, how to seek further development will become a common problem clothing industry. The rapid development in the past 20 years has in fact concealed many problems of the garment industry itself. For example, do not attach importance to product design and development, ignoring the depth of supply chain integration. Through this round of adjustment is expected to force the Chinese clothing brand from product, brand to channel operations ability to upgrade. Under the new normal, the rapid development of the children's clothing industry is obvious to all. The pregnant baby industry will be a breakthrough in the apparel industry. People's consumption level is getting higher and higher, and the quality requirements of children's clothing are getting higher and higher. Children's clothing needs cross-border cooperation. Current product development, creative product manufacturing, new business model exploration - these are the future to find a new status in the world of fashion, new patterns and new advantages of the work. At present, China's garment industry has a complete industrial chain, excellent brand groups, a market with growth. In the future, we will seek to become a powerful nation in the new global pattern of apparel industry. At the end, President Wang Zhuo said: This is an era when the entire industry needs reform. This is an entirely new era. It is an era that we have to adjust and adapt after entering the new normal. The annual growth of 20% is gone forever. If you are late, you have to lament that you are late and have not caught up with times of hardships. In fact, you are grateful for the people who are moving in. In fact, you are just catching up with an era full of opportunities. It is precisely because of such a long-term flat-phase growth period that our first and later people all have the same chance. Later on, You can even take the initiative first, I think this is the characteristics of this era, this era will be full of temptation, full of opportunities.
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