Aieoyour Ai 莜: clothing store management 13 iron law
A ieoyour Ai莜: clothing store management 13 iron law
1. Control loss rate
Any shopping mall will face the problem of loss of salespersons. The nature of the work of the employees and some age restrictions are the realities of the loss of salespersons. However, excessive turnover of salespersons can have a big impact on sales. As a mall manager, to fundamentally improve the quality of salesperson and improve their work mentality, to convey the store's corporate culture, so that it gives confidence and confidence in the mall, so that they really feel that they are a member of the enterprise, thus ensuring Salesperson stability.
2. 2
Due to people laid-off
The management of shopping malls is inevitable, then the staff will be properly changed, the stability of the sales staff to adjust the mentality, recommend to the new counter, to avoid the salesperson have worries in the resettlement at the same time effective personnel mix to make a counter in the management On the sales staff reasonable allocation, pay attention to ensure sales at the same time facilitate the management of future work, which is a continuous adjustment process.
3. 3
Enwei and governance, the implementation of humane management
Shopping malls to the sales staff to develop service standards must be adhered to, the principle of the problem insist on serious and strict, so that the entire team can orderly, such as daily attendance, the submission of statements, on-site labor discipline, etc., must comply with the staff management System implementation, the punishment can not be abstruse; but on the other hand, the salesperson is also an ordinary person, to pay attention to its dynamic thinking, salesperson mood directly affects the sales enthusiasm, life difficult salesperson to be helpful and concerned , Reflecting the management of humanity.
4. 4
Appropriate use of incentives
Sales staff daily stand more than six hours, work well, it will make sense of accomplishment, no one wants to be backward, if a store manager will only use punishment, it is undoubtedly supervisor, appropriate The motivation will make people from the bottom of my heart to accept and do better. For example, during the morning meeting, when criticizing, you can only say phenomena and not mention names. Those who make mistakes must know that they are touching themselves. When praising, it is best to name them, and such effects will be very good.
5. 5
Manager responsibility system
In a counter, the manager's role can not be ignored, he is the manufacturer and mall ties, but also a counter of the core. He is responsible for the counter personnel, goods, health, display, sales. Therefore, you want to manage the various counters, first from the good manager of this part of the start. Managers hold regular meetings to discuss the management of sales issues, but also for special training. A good manager of the store's understanding is the most in-depth, but also the most say, the mall managers can collect information in time, but also let the manager feel valued. Although the manager is only responsible for a few people in a store, but because of the special location, the manager is not just a post placement, but more importantly, to play its role to the best.
6. 6
Zoning management, full authority
Big to a mall, as small as a counter, if the manager does not know how to authorize, it is bound to increase the difficulty of work. As a floor store manager, the salesman to be in charge of dozens or hundreds of people, zoning management will improve work efficiency, according to a floor of different categories can be zoned: Men 's dress out of the dress area , Leisure area, trousers area, shirt tie area; women can draw women's area, bra area, jewelry area. A district elects an obligor district governor and serves as a good manager in the district. She is mainly responsible for the communication of some temporary affairs outside the morning meeting, the collection of reports, the organization of the activities, the appointment of the district governor himself and If the manufacturer chooses voluntarily, she will have no influence on her own work and have certain leadership skills. Such work is some floor management authorized district mayor, mayor led the manager, manager store clerk, formed a refinement of management, but also for the management of the store reserves can be promoted.
7. 7
Play the role of morning meeting
Floor management, day or night will be very important, management is actually managing trivial things, repeated things, but to avoid the early will become stereotyped sermon, the salesperson numb and tired. To sum up the problems of the previous day and to arrange a new day's work is an essential part of the morning meeting. However, the morning meeting will also play a role of training. In addition to the management staff, this training can fully mobilize the participation of salespeople, You can ask the cosmetics salesperson for clothing salesperson Speaking makeup tips and on-site make-up demonstrations, sales simulation exercises can be arranged in advance or temporarily, you can make a 2-minute brand introduction, etc., so that salespeople become the protagonists of the morning meeting, achieving interactive training purposes.
8. 8
Persevere in training
It is not enough to attend morning training alone. In addition to participating in regular training organized by the department store, floor managers also organize targeted training to be held once a week. The training time should not be too long. If the training time is less than one hour, Training topics, training over time will improve the quality of salesperson.
9. 9
Managers must have training and guidance skills
Management training sales, first of all to understand yourself, product knowledge, sales skills, product display, as a manager of their own ability to be stronger, in addition to regular training, on-site management is also a training guide process.
10. 10
Learn to apply form management
In the operation and management, a lot of information collection, data summary must be carried out through the form, the floor for product information, sales data, adversary information and many other salespeople to do to participate, such as the same city with the brand information, salesperson Go to the market transferred, the salesperson's perspective is not the same, so not easy to summarize, the floor issued a standardized form go down, the required content is listed, the salesperson just fill in the relevant content on it, the last column let the salesperson to write Analysis, this point is not limited, the salesperson is a front-line staff, some opinions are the most say, she provided a lot of information is valuable resources available.
11. 11
Demarcate sales tasks to stimulate sales enthusiasm
The core goal of all the management activities above is to sell. Store management approach can be due to people, due to local conditions, flexible use, but salesperson performance evaluation can not have any relaxation, after all, this is her duty, to develop a reasonable sales tasks, month, day to be broken down, Completion of the good or bad is to assess whether the criteria for excellence, stand and then regulate, laugh sweet again, no matter how good discipline compliance, does not create sales is meaningless. "There is no pressure without power" to stimulate sales enthusiasm for sales tasks.
12. 12
Organize collective activities and enhance team spirit
Appropriate stage, the mall or floor can organize collective activities, shopping malls, festivals, theatrical performances, etc., can stimulate the enthusiasm of this young team, in order to ease the pressure of their work.
13. 13
Selection of outstanding staff
Some motivation can not be just verbal, such as the voluntary director mentioned above, a lot of work for the floor, and even spend their own rest time, year-end party, you can buy a small gift for their own floor units , Applauded the applause of everyone for their services, shopping malls have to select outstanding employees, establish a model, so that others have a role model to learn.
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