MIK&LA Micella Women's Brand 2014 Debuts International Upsurge Wave

Mizuola Clothing Co., Ltd. of Shenzhen City originated in 2002. The company was formerly known as Shenzhen Shuyou Clothing Co., Ltd. After more than ten years of unremitting efforts, it has accumulated rich experience in the Chinese wool/knitted fashion industry. It is a product design and production. , marketing, logistics, distribution and other comprehensive fashion management brand with advanced management concepts and deep cultural heritage. With a keen sense of touch and international fashion trends, the company integrates European style while keeping up with the fashion needs of domestic urban women.

Brand interpretation

The high-end wool knit women's brand MIK & LA was born in Milan, a century-old international fashion arts venue.
MIK&LA designers have always been obsessed with the design of high fashion and the research of wool knitwear technology. It is hoped that MIK&LA will spread the deep romance of Italy to every detail in life. The unique temperament of the Italian cities distributed by the MIK&LA brand perfectly presents the ideal life roles pursued and desired by urban women from the whole and in detail.
The name of MIK&LA is derived from the names of two girls, MICHERA and LAURA, who grew up together. MICHEA and LAURA have always maintained a pure and deep friendship. In the manner they like and are good at, they meticulously sketch and interpret the rare friendship in today’s society. Deeply expresses the transformation, pursuit and yearning of urban women in their ideals and real life.

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